Strategy Follows the Structure of Artificial Intelligence

Xavier Ferras; Petra Nylund; Alexander Brem

doi:10.1109/EMR.2022.3188996

Strategy Follows the Structure of Artificial Intelligence

Xavier Ferras
, Petra Nylund
, Alexander Brem

ESADE
University of Stuttgart

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.

Originalsprog	Engelsk
Tidsskrift	IEEE Engineering Management Review
Vol/bind	50
Udgave nummer	3
Sider (fra-til)	17-19
ISSN	0360-8581
DOI	https://doi.org/10.1109/EMR.2022.3188996
Status	Udgivet - 2022
Udgivet eksternt	Ja

Dokumenter og links

10.1109/EMR.2022.3188996

SDU link

Tjek adgangen til materialet i Syddansk Universitetsbiblioteks søgemaskine

Citationsformater

@article{a44ab1fbfb144c1185285bc6a47787d1,

title = "Strategy Follows the Structure of Artificial Intelligence",

abstract = "The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.",

keywords = "Artificial intelligence, Business, Companies, Ecosystems, Industries, Internet, Platform strategy, Research and development, Technology management, platform strategy, technology management, Artificial intelligence (AI)",

author = "Xavier Ferras and Petra Nylund and Alexander Brem",

year = "2022",

doi = "10.1109/EMR.2022.3188996",

language = "English",

volume = "50",

pages = "17--19",

journal = "IEEE Engineering Management Review",

issn = "0360-8581",

publisher = "IEEE",

number = "3",

}

TY - JOUR

T1 - Strategy Follows the Structure of Artificial Intelligence

AU - Ferras, Xavier

AU - Nylund, Petra

AU - Brem, Alexander

PY - 2022

Y1 - 2022

N2 - The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.

AB - The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.

KW - Artificial intelligence

KW - Business

KW - Companies

KW - Ecosystems

KW - Industries

KW - Internet

KW - Platform strategy

KW - Research and development

KW - Technology management

KW - platform strategy

KW - technology management

KW - Artificial intelligence (AI)

U2 - 10.1109/EMR.2022.3188996

DO - 10.1109/EMR.2022.3188996

M3 - Journal article

SN - 0360-8581

VL - 50

SP - 17

EP - 19

JO - IEEE Engineering Management Review

JF - IEEE Engineering Management Review

IS - 3

ER -

Strategy Follows the Structure of Artificial Intelligence

Abstract

Dokumenter og links

SDU link

Fingeraftryk

Citationsformater