Stakeholders and Marketing Capabilities in International New Ventures

Evidence from Ireland, Sweden, and Denmark

Natasha Evers, Svante Andersson, Martin Hannibal

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of International Marketing
Vol/bind20
Udgave nummer4
Sider (fra-til)46-71
ISSN1069-031X
StatusUdgivet - 2012

Emneord

  • International new ventures

Citer dette

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Stakeholders and Marketing Capabilities in International New Ventures : Evidence from Ireland, Sweden, and Denmark. / Evers, Natasha; Andersson, Svante ; Hannibal, Martin .

I: Journal of International Marketing, Bind 20, Nr. 4, 2012, s. 46-71.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Stakeholders and Marketing Capabilities in International New Ventures

T2 - Evidence from Ireland, Sweden, and Denmark

AU - Evers, Natasha

AU - Andersson, Svante

AU - Hannibal, Martin

PY - 2012

Y1 - 2012

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M3 - Journal article

VL - 20

SP - 46

EP - 71

JO - Journal of International Marketing

JF - Journal of International Marketing

SN - 1069-031X

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