Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelIkke angivet
ForlagEuropean Institute for Advanced Studies in Management
Publikationsdato2009
Sider1-6
StatusUdgivet - 2009
Begivenhed5th Workshop on Interpretive Consumer Research - Milano, Italien
Varighed: 2. apr. 20093. apr. 2009

Konference

Konference5th Workshop on Interpretive Consumer Research
LandItalien
ByMilano
Periode02/04/200903/04/2009
Andetconsumer culture theory, prosumer

Citer dette

@inproceedings{627e4420299d11deae62000ea68e967b,
title = "Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption",
author = "Dannie Kjeldgaard",
year = "2009",
language = "English",
pages = "1--6",
booktitle = "Ikke angivet",
publisher = "European Institute for Advanced Studies in Management",

}

Kjeldgaard, D 2009, Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption. i Ikke angivet. European Institute for Advanced Studies in Management, s. 1-6, 5th Workshop on Interpretive Consumer Research, Milano, Italien, 02/04/2009.

Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption. / Kjeldgaard, Dannie.

Ikke angivet. European Institute for Advanced Studies in Management, 2009. s. 1-6.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

TY - GEN

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AU - Kjeldgaard, Dannie

PY - 2009

Y1 - 2009

M3 - Article in proceedings

SP - 1

EP - 6

BT - Ikke angivet

PB - European Institute for Advanced Studies in Management

ER -