"Sorry We Are Fully Booked" - An Experimental Study of Preference Formation through Unavailable Services

Herbert Woratschek, Stefan Roth, Chris Horbel

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftAustralasian Marketing Journal
Vol/bind17
Udgave nummer1
Sider (fra-til)27-35
ISSN1441-3582
StatusUdgivet - 2009

Citationsformater