Social Media Marketing

A Practitioner Guide

Svend Hollensen, Philip Kotler, Marc Oliver Opresnik

Publikation: Bog/antologi/afhandling/rapportBogFormidling

Resumé

Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past.

This book on ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. But that is not all. This book is like a guide through your social media marketing strategy process. All the insights will naturally be explained, but you will also learn how to arrive at them. So here you will read, for example, not only that you need to communicate you brand in a consistent way to enhance ex-posure, but you also need to learn how to set up your communication strategy as a good basis for increasing and maintain your value add and brand proposition – all written in a concise and easy to understand manner.
OriginalsprogEngelsk
ForlagOpresnik Management Consulting
Udgave2.
Antal sider209
ISBN (Trykt)9781521023341
StatusUdgivet - 20. apr. 2017
NavnOpresnik Management Guides
Nummer2

Fingeraftryk

Social media marketing
Marketing strategy
Marketing communications
Language
Communication strategies
Social networks
Social media
Return on investment
Mastery
Blogging
Marketing
Tactics
Strategy process

Citer dette

Hollensen, S., Kotler, P., & Opresnik, M. O. (2017). Social Media Marketing: A Practitioner Guide. (2. udg.) Opresnik Management Consulting. Opresnik Management Guides, Nr. 2
Hollensen, Svend ; Kotler, Philip ; Opresnik, Marc Oliver. / Social Media Marketing : A Practitioner Guide. 2. udg. Opresnik Management Consulting, 2017. 209 s. (Opresnik Management Guides; Nr. 2).
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Hollensen, S, Kotler, P & Opresnik, MO 2017, Social Media Marketing: A Practitioner Guide. Opresnik Management Guides, nr. 2, 2. udg, Opresnik Management Consulting.

Social Media Marketing : A Practitioner Guide. / Hollensen, Svend; Kotler, Philip ; Opresnik, Marc Oliver.

2. udg. Opresnik Management Consulting, 2017. 209 s. (Opresnik Management Guides; Nr. 2).

Publikation: Bog/antologi/afhandling/rapportBogFormidling

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Hollensen S, Kotler P, Opresnik MO. Social Media Marketing: A Practitioner Guide. 2. udg. Opresnik Management Consulting, 2017. 209 s. (Opresnik Management Guides; Nr. 2).