Situational appropriateness in food-oriented consumer research

Concept, method, and applications

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

Resumé

This chapter focuses on situational appropriateness as distinct from other product-related perceptual variables. It gives an account of its origins in anthropology, and explains its basic importance for justifying consumer product-related behavior. The motivation for operationalizing appropriateness in the context of central location tests (CLT) is discussed, with particular reference to the pioneering work of H. G. Schutz. The chapter further discusses methodological considerations for measuring appropriateness, including choice of scales, the influence of the stimulus type, the selection of usage contexts, the co-elicitation of other variables (e.g., measuring appropriateness after liking in a product test), and the analysis of appropriateness data. The last section reviews recent advances in appropriateness research, demonstrating that appropriateness underpins important attitudinal (e.g., liking and emotions) and behavioral (e.g., consumption and choice) responses to food products, and discusses promising venues for future research. It is concluded that product understanding cannot be completed without appropriateness for use evaluations, and that appropriateness evaluations should be considered as a primary product performance indicator in CLT practices.
OriginalsprogEngelsk
TitelContext : The Effects of Environment on Product Design and Evaluation
RedaktørerHerbert Meiselman
ForlagWoodhead Publishing
Publikationsdato2019
Sider111-140
Kapitel6
ISBN (Trykt)9780128144954
ISBN (Elektronisk)9780128144961
DOI
StatusUdgivet - 2019

Fingeraftryk

Appropriateness
Food
Consumer research
Liking
Evaluation
Pioneering
Evaluation use
Anthropology
Consumer products
Emotion
Performance indicators
Food products

Citer dette

Giacalone, D. (2019). Situational appropriateness in food-oriented consumer research: Concept, method, and applications. I H. Meiselman (red.), Context: The Effects of Environment on Product Design and Evaluation (s. 111-140). Woodhead Publishing. https://doi.org/0.1016/B978-0-12-814495-4.00006-4
Giacalone, Davide. / Situational appropriateness in food-oriented consumer research : Concept, method, and applications. Context: The Effects of Environment on Product Design and Evaluation. red. / Herbert Meiselman. Woodhead Publishing, 2019. s. 111-140
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Giacalone, D 2019, Situational appropriateness in food-oriented consumer research: Concept, method, and applications. i H Meiselman (red.), Context: The Effects of Environment on Product Design and Evaluation. Woodhead Publishing, s. 111-140. https://doi.org/0.1016/B978-0-12-814495-4.00006-4

Situational appropriateness in food-oriented consumer research : Concept, method, and applications. / Giacalone, Davide.

Context: The Effects of Environment on Product Design and Evaluation. red. / Herbert Meiselman. Woodhead Publishing, 2019. s. 111-140.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

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Giacalone D. Situational appropriateness in food-oriented consumer research: Concept, method, and applications. I Meiselman H, red., Context: The Effects of Environment on Product Design and Evaluation. Woodhead Publishing. 2019. s. 111-140 https://doi.org/0.1016/B978-0-12-814495-4.00006-4