Should they always fit? A critical analysis of image-fit between events and host destinations

Christian Dragin-Jensen, Oliver Schnittka

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelMarketing in the age of data : Proceedings of the 45th Annual European Marketing Academy Conference
ForlagEuropean Marketing Academy
Publikationsdato2016
StatusUdgivet - 2016
Begivenhed45th Annual European Marketing Academy Conference: Marketing in the age of data - Oslo, Norge
Varighed: 24. maj 201627. maj 2016

Konference

Konference45th Annual European Marketing Academy Conference
LandNorge
ByOslo
Periode24/05/201627/05/2016

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