Semiotic Approaches to Media Language

Michael Ejstrup, Bjarne le Fevre Jakobsen

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    Semiotic analysis of media language aims for a social and cultural interpretation of a given communication. Be clear, not obscure. One of the four maxims for optimal communication tells that it is essential to develop proficiency in being concise and clear. The question is whether this is really a good idea in all contexts. There is some evidence to the contrary. Undoubtedly, we have many contexts where it is important for mutual understanding that we be clear and concise. This is true of instructions for electronic equipment and for household appliances. Here, semiotic brevity and clarity may be preferable, but not in other cases. Culture and globalization means that media need to be very cognizant of the stringency with which they handle the advice to be linguistically clear and concise. The need to pay attention to situational awareness is highly visible and intrusive, and attention to situational awareness seems to be crucial for the survival of free speech.
    TidsskriftIAFOR Journal of Media, Communication & Film
    Udgave nummer1
    Sider (fra-til)77-89
    StatusUdgivet - 2016


    • medievidenskab
    • sprog
    • journalistik