Same same but different

Perspectives on creativity workshops by design and business

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Most academics and practitioner agree that design and business are interdependent and complementing. But in its application, differences appear. Hence, this article describes the frictions between design and business philosophy in practice by describing and discussing different approaches to creativity workshops, which usually are design's and business' starting and meeting point for intentional innovation. For this, seven distinctive areas for the planning and execution of creativity workshops are compared and discussed. Finally, our conclusion sums the potential of both views up for further research.
OriginalsprogEngelsk
TidsskriftI E E E Engineering Management Review
Vol/bind45
Udgave nummer1
Sider (fra-til)27-31
ISSN0360-8581
DOI
StatusUdgivet - 2017

Fingeraftryk

Industry
Innovation
Friction
Planning
Creativity

Citer dette

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abstract = "Most academics and practitioner agree that design and business are interdependent and complementing. But in its application, differences appear. Hence, this article describes the frictions between design and business philosophy in practice by describing and discussing different approaches to creativity workshops, which usually are design's and business' starting and meeting point for intentional innovation. For this, seven distinctive areas for the planning and execution of creativity workshops are compared and discussed. Finally, our conclusion sums the potential of both views up for further research.",
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Same same but different : Perspectives on creativity workshops by design and business. / Brem, Alexander; Sproedt, Henrik.

I: I E E E Engineering Management Review, Bind 45, Nr. 1, 2017, s. 27-31.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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