“Reverse Shark Tanks”

A New Method for Connecting Start-ups for Scale-Up

Mette Præst Knudsen, Marianne Harbo Frederiksen*

*Kontaktforfatter for dette arbejde

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

Resumé

This paper presents a new method for connecting start-ups in particularly highly volatile and uncertain market conditions with potential customers to enable their mutual co-creation of new innovative solutions targeting specific needs of their potential customers. The method is coined reverse shark tanks inspired by concepts like the Lions Dent. The goal of this paper is to investigate the expediency of reverse shark tanks for start-ups to qualify their innovative ideas and solutions and to gain access to potential customers for future co-creation efforts. The potential customers are typically larger firms in search for innovative solutions that fit their specific needs. However, these firms typically have a hard time identifying the providers capable of meeting the specific challenges. The paper contributes to the existing literature on innovation and business modelling by developing a new method to facilitate the meeting and the establishment of co-creation relationships
OriginalsprogEngelsk
TitelISPIM Conference Proceedings
Antal sider12
Udgivelses stedManchester
ForlagISPIM
Publikationsdato7. apr. 2019
StatusUdgivet - 7. apr. 2019
BegivenhedISPIM Connects Ottawa: Innovation for Local and Global Impact - Ottawa, Ottawa, Canada
Varighed: 7. apr. 201910. apr. 2019
https://www.ispim-connects-ottawa.com/

Konference

KonferenceISPIM Connects Ottawa
LokationOttawa
LandCanada
ByOttawa
Periode07/04/201910/04/2019
Internetadresse

Fingeraftryk

Start-ups
Co-creation
Business modeling
Targeting
Large firms
Market conditions
Innovation

Citer dette

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Knudsen, MP & Frederiksen, MH 2019, “Reverse Shark Tanks”: A New Method for Connecting Start-ups for Scale-Up. i ISPIM Conference Proceedings. ISPIM, Manchester, ISPIM Connects Ottawa, Ottawa, Canada, 07/04/2019.

“Reverse Shark Tanks” : A New Method for Connecting Start-ups for Scale-Up. / Knudsen, Mette Præst; Frederiksen, Marianne Harbo.

ISPIM Conference Proceedings. Manchester : ISPIM, 2019.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

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