Rethinking the Centrality of Customer and Supplier Interaction in Innovation

Thomas Johnsen, W. Phillips, N. Caldwell, M. Lewis

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskning


This paper evaluates the assumption that interaction within customer-supplier relationships is alwaysthe pivotal point for innovation. It argues that the relevance of customer and supplier relationshipsdepends on the nature and maturity of the technology being developed, thus exploring the potentialvariation in customer-supplier interactions during different phases of the innovation life cycle. Thepaper commences with a brief introduction to the literature and then uses the findings from anexploratory set of interviews to illustrate the premise of the paper. The paper concludes with adiscussion of the implications of the findings and outlines the plans for the next stage of the research.Keywords: technology, interaction, relationships, innovation life cycle
Antal sider11
StatusUdgivet - 2005
Begivenhed21st industrial marketingand purchasing Conference - Rotterdam, Holland
Varighed: 1. sep. 20053. sep. 2005


Konference21st industrial marketingand purchasing Conference



Johnsen, T., Phillips, W., Caldwell, N., & Lewis, M. (2005). Rethinking the Centrality of Customer and Supplier Interaction in Innovation. Paper præsenteret på 21st industrial marketingand purchasing Conference, Rotterdam, Holland.