Rethinking Competitive Analysis from a Market Sensing Perspective

Dilip S. Mutum, Bang Nguyen, T. C. Melewar

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelMarket Sensing Today
RedaktørerConstantinos-Vasilios Priporas, Melvin Prince
ForlagBusiness Expert Press.
Publikationsdato1. okt. 2015
ISBN (Trykt)9781606499764
ISBN (Elektronisk)9781606499771
StatusUdgivet - 1. okt. 2015

Citationsformater

Mutum, D. S., Nguyen, B., & Melewar, T. C. (2015). Rethinking Competitive Analysis from a Market Sensing Perspective. I C-V. Priporas, & M. Prince (red.), Market Sensing Today Business Expert Press..