Resumé
| Originalsprog | Engelsk |
|---|---|
| Titel | Strategies and Communications for Innovations : An Integrative Management View for Companies and Networks |
| Redaktører | M. Hülsmann, N. Pfeffermann |
| Udgivelses sted | Heidelberg |
| Forlag | Springer |
| Publikationsdato | 2011 |
| Sider | 193-208 |
| ISBN (Trykt) | 978-3642172229 |
| ISBN (Elektronisk) | 978-3-642-17223-6 |
| DOI | |
| Status | Udgivet - 2011 |
Fingeraftryk
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Research & Development, Innovation and Marketing : Strategies for Internal and External Communication of Technological Innovations. / Brem, Alexander; Sherif, H.; Katzenstein, L.; Voigt, K.-I.; Lammer, D.
Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks. red. / M. Hülsmann; N. Pfeffermann. Heidelberg : Springer, 2011. s. 193-208.Publikation: Bidrag til bog/antologi/rapport/konference-proceeding › Bidrag til bog/antologi › Forskning › peer review
TY - CHAP
T1 - Research & Development, Innovation and Marketing
T2 - Strategies for Internal and External Communication of Technological Innovations
AU - Brem, Alexander
AU - Sherif, H.
AU - Katzenstein, L.
AU - Voigt, K.-I.
AU - Lammer, D.
PY - 2011
Y1 - 2011
N2 - Innovations play an ever-increasing role in companies hoping to gain and sustain a competitive advantage. However, certain technological innovations are not always perceived as something desirable and are often problematic. One problem for managers is the resistance of different kinds of stakeholders, both internally and externally. But also new structures, such as multi-sector and open innovations, pose problems. The goal of this chapter is to provide managers with insights on how to successfully launch new innovations and overcome such resistance. The chapter is based on a special issue of the International Journal of Technology Marketing devoted to the subject.
AB - Innovations play an ever-increasing role in companies hoping to gain and sustain a competitive advantage. However, certain technological innovations are not always perceived as something desirable and are often problematic. One problem for managers is the resistance of different kinds of stakeholders, both internally and externally. But also new structures, such as multi-sector and open innovations, pose problems. The goal of this chapter is to provide managers with insights on how to successfully launch new innovations and overcome such resistance. The chapter is based on a special issue of the International Journal of Technology Marketing devoted to the subject.
U2 - 10.1007/978-3-642-17223-6_14
DO - 10.1007/978-3-642-17223-6_14
M3 - Book chapter
SN - 978-3642172229
SP - 193
EP - 208
BT - Strategies and Communications for Innovations
A2 - Hülsmann, M.
A2 - Pfeffermann, N.
PB - Springer
CY - Heidelberg
ER -