Abstract
We attempt to tease out the imaginary conceptions that make lending through Kiva, an emergent microfinance charity, meaningful to its creators and supporters. A combination of interpretive methods (analysis of consumer narratives, brand genealogy) is used to outline and dissect Kiva’s innovative ideology of entrepreneurial charity.
| Originalsprog | Engelsk |
|---|---|
| Tidsskrift | Advances in Consumer Research |
| Antal sider | 2 |
| ISSN | 0098-9258 |
| Status | Udgivet - 2011 |