Reflections on Relationship Theory in Consumer Research: Towards a Cultural Foundation

Per Østergaard

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskning

OriginalsprogEngelsk
TitelPerspectives on Marketing Relationship
RedaktørerT. Knudsen, S. Askegaard, N. Jørgensen
Udgivelses stedKøbenhavn
ForlagKarnov Group
Publikationsdato2002
Sider37-54
StatusUdgivet - 2002

Citer dette

Østergaard, P. (2002). Reflections on Relationship Theory in Consumer Research: Towards a Cultural Foundation. I T. Knudsen, S. Askegaard, & N. Jørgensen (red.), Perspectives on Marketing Relationship (s. 37-54). København: Karnov Group.
Østergaard, Per. / Reflections on Relationship Theory in Consumer Research: Towards a Cultural Foundation. Perspectives on Marketing Relationship. red. / T. Knudsen ; S. Askegaard ; N. Jørgensen. København : Karnov Group, 2002. s. 37-54
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Østergaard, P 2002, Reflections on Relationship Theory in Consumer Research: Towards a Cultural Foundation. i T Knudsen, S Askegaard & N Jørgensen (red), Perspectives on Marketing Relationship. Karnov Group, København, s. 37-54.

Reflections on Relationship Theory in Consumer Research: Towards a Cultural Foundation. / Østergaard, Per.

Perspectives on Marketing Relationship. red. / T. Knudsen; S. Askegaard; N. Jørgensen. København : Karnov Group, 2002. s. 37-54.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskning

TY - CHAP

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PY - 2002

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SP - 37

EP - 54

BT - Perspectives on Marketing Relationship

A2 - Knudsen, T.

A2 - Askegaard, S.

A2 - Jørgensen, N.

PB - Karnov Group

CY - København

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Østergaard P. Reflections on Relationship Theory in Consumer Research: Towards a Cultural Foundation. I Knudsen T, Askegaard S, Jørgensen N, red., Perspectives on Marketing Relationship. København: Karnov Group. 2002. s. 37-54