Reading of online reviews across different product types by Generation Y consumers

Jan Møller Jensen, Laura Pizzamiglio

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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OriginalsprogEngelsk
TidsskriftInternational Journal of Internet Marketing and Advertising
Vol/bind10
Udgave nummer4
Sider (fra-til)302-320
ISSN1477-5212
DOI
StatusUdgivet - 2016

Citer dette

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title = "Reading of online reviews across different product types by Generation Y consumers",
author = "Jensen, {Jan M{\o}ller} and Laura Pizzamiglio",
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Reading of online reviews across different product types by Generation Y consumers. / Jensen, Jan Møller; Pizzamiglio, Laura .

I: International Journal of Internet Marketing and Advertising, Bind 10, Nr. 4, 2016, s. 302-320.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

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AU - Jensen, Jan Møller

AU - Pizzamiglio, Laura

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