Procurement Policy

B. Gunther, M. Kuhl, M. Ungruhe, Ian Wilkinson

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelFundamentals of Business-to-Business Marketing : Mastering Business Markets
RedaktørerM. Kleinaltenkamp, W. Plinke, I. Wilkinson, I. Geiger
ForlagSpringer
Publikationsdato2015
Sider227-273
Kapitel5
ISBN (Trykt)978-3-319-12462-9
ISBN (Elektronisk)978-3-319-12463-6
DOI
StatusUdgivet - 2015
Udgivet eksterntJa
NavnSpringer Texts in Business and Economics
ISSN2192-4333

Citationsformater

Gunther, B., Kuhl, M., Ungruhe, M., & Wilkinson, I. (2015). Procurement Policy. I M. Kleinaltenkamp, W. Plinke, I. Wilkinson, & I. Geiger (red.), Fundamentals of Business-to-Business Marketing: Mastering Business Markets (s. 227-273). Springer. Springer Texts in Business and Economics https://doi.org/10.1007/978-3-319-12463-6_5