Primacy effect on Instagram stories

René Haldborg Jørgensen; Gry Høngsmark Knudsen

doi:10.1007/978-3-658-44713-7

Primacy effect on Instagram stories

René Haldborg Jørgensen, Gry Høngsmark Knudsen

Institut for Virksomhedsledelse (IVL)

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

Originalsprog	Engelsk
Titel	Advances in advertising research XIV : harder, better, faster, stronger: advertising and communication between immediacy and sustainability
Redaktører	Alexandra Vignolles, Martin K.J. Waiguny
Forlag	Springer Gabler
Publikationsdato	aug. 2024
Sider	91-101
ISBN (Trykt)	978-3-658-44712-0, 978-3-658-44715-1
ISBN (Elektronisk)	978-3-658-44713-7
DOI	https://doi.org/10.1007/978-3-658-44713-7
Status	Udgivet - aug. 2024

Navn	European Advertising Academy
ISSN	2626-0328

Dokumenter og links

10.1007/978-3-658-44713-7

SDU link

Tjek adgangen til materialet i Syddansk Universitetsbiblioteks søgemaskine

Citationsformater

@inbook{600f4c502e54446db3c6002de700cdf4,

title = "Primacy effect on Instagram stories",

author = "J{\o}rgensen, {Ren{\'e} Haldborg} and Knudsen, {Gry H{\o}ngsmark}",

year = "2024",

month = aug,

doi = "10.1007/978-3-658-44713-7",

language = "English",

isbn = "978-3-658-44712-0",

series = "European Advertising Academy",

publisher = "Springer Gabler",

pages = "91--101",

editor = "Alexandra Vignolles and Waiguny, {Martin K.J.}",

booktitle = "Advances in advertising research XIV",

}

Primacy effect on Instagram stories. / Jørgensen, René Haldborg; Knudsen, Gry Høngsmark.
Advances in advertising research XIV: harder, better, faster, stronger: advertising and communication between immediacy and sustainability. red. / Alexandra Vignolles; Martin K.J. Waiguny. Springer Gabler, 2024. s. 91-101 (European Advertising Academy).

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

TY - CHAP

T1 - Primacy effect on Instagram stories

AU - Jørgensen, René Haldborg

AU - Knudsen, Gry Høngsmark

PY - 2024/8

Y1 - 2024/8

U2 - 10.1007/978-3-658-44713-7

DO - 10.1007/978-3-658-44713-7

M3 - Book chapter

SN - 978-3-658-44712-0

SN - 978-3-658-44715-1

T3 - European Advertising Academy

SP - 91

EP - 101

BT - Advances in advertising research XIV

A2 - Vignolles, Alexandra

A2 - Waiguny, Martin K.J.

PB - Springer Gabler

ER -