Prediction markets for crowdsourcing

Christian Horn, Marcel Bogers, Alexander Brem

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

Resumé

Crowdsourcing is an increasingly important phenomenon that is fundamentally changing how companies create and capture value. There are still important questions with respect to how crowdsourcing works and can be applied in practice, especially in business practice. In this chapter, we focus on prediction markets as a mechanism and tool to tap into a crowd in the early stages of an innovation process. In line with the growing interest in open innovation, we also investigate the difference between using internal or external sources in the context of prediction markets. We apply one example of a prediction market, a virtual stock market, to open innovation through an online platform, and show that using mechanisms of internal crowdsourcing with prediction markets can outperform the use of external crowds under certain conditions.

OriginalsprogEngelsk
TitelCreating and Capturing Value through Crowdsourcing
RedaktørerChristopher L. Tucci, Allan Afuah, Gianluigi Viscusi
ForlagOxford University Press
Publikationsdato2018
Sider292-309
ISBN (Trykt)9780198816225
DOI
StatusUdgivet - 2018

Fingeraftryk

Prediction markets
Open innovation
Innovation process
Value capture
Business practices
Stock market

Citer dette

Horn, C., Bogers, M., & Brem, A. (2018). Prediction markets for crowdsourcing. I C. L. Tucci, A. Afuah, & G. Viscusi (red.), Creating and Capturing Value through Crowdsourcing (s. 292-309). Oxford University Press. https://doi.org/10.1093/oso/9780198816225.003.0012
Horn, Christian ; Bogers, Marcel ; Brem, Alexander. / Prediction markets for crowdsourcing. Creating and Capturing Value through Crowdsourcing. red. / Christopher L. Tucci ; Allan Afuah ; Gianluigi Viscusi. Oxford University Press, 2018. s. 292-309
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Horn, C, Bogers, M & Brem, A 2018, Prediction markets for crowdsourcing. i CL Tucci, A Afuah & G Viscusi (red), Creating and Capturing Value through Crowdsourcing. Oxford University Press, s. 292-309. https://doi.org/10.1093/oso/9780198816225.003.0012

Prediction markets for crowdsourcing. / Horn, Christian; Bogers, Marcel; Brem, Alexander.

Creating and Capturing Value through Crowdsourcing. red. / Christopher L. Tucci; Allan Afuah; Gianluigi Viscusi. Oxford University Press, 2018. s. 292-309.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

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Horn C, Bogers M, Brem A. Prediction markets for crowdsourcing. I Tucci CL, Afuah A, Viscusi G, red., Creating and Capturing Value through Crowdsourcing. Oxford University Press. 2018. s. 292-309 https://doi.org/10.1093/oso/9780198816225.003.0012