Persuasive Word-of-Mouth Sources - Who Are They?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2008
Status	Udgivet - 2008
Begivenhed	37th Annual Conference of the European Marketing Academy - Brighton, Storbritannien Varighed: 27. maj 2008 → 30. maj 2008

Konference	37th Annual Conference of the European Marketing Academy
Land/Område	Storbritannien
By	Brighton
Periode	27/05/2008 → 30/05/2008

@conference{ccdfc11a576644bea0d3b17664ac9083,

title = "Persuasive Word-of-Mouth Sources - Who Are They?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence",

author = "Chris Horbel and Herbert Woratschek",

year = "2008",

language = "English",

note = "37th Annual Conference of the European Marketing Academy, EMAC ; Conference date: 27-05-2008 Through 30-05-2008",

}

Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. / Horbel, Chris; Woratschek, Herbert.
2008. Paper præsenteret på 37th Annual Conference of the European Marketing Academy, Brighton, Storbritannien.

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review