Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2008
StatusUdgivet - 2008
Begivenhed37th Annual Conference of the European Marketing Academy - Brighton, Storbritannien
Varighed: 27. maj 200830. maj 2008

Konference

Konference37th Annual Conference of the European Marketing Academy
Land/OmrådeStorbritannien
ByBrighton
Periode27/05/200830/05/2008

Citationsformater