Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2008
StatusUdgivet - 2008
Begivenhed37th Annual Conference of the European Marketing Academy - Brighton, Storbritannien
Varighed: 27. maj 200830. maj 2008

Konference

Konference37th Annual Conference of the European Marketing Academy
LandStorbritannien
ByBrighton
Periode27/05/200830/05/2008

Citer dette

Horbel, C., & Woratschek, H. (2008). Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. Paper præsenteret på 37th Annual Conference of the European Marketing Academy, Brighton, Storbritannien.
Horbel, Chris ; Woratschek, Herbert. / Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. Paper præsenteret på 37th Annual Conference of the European Marketing Academy, Brighton, Storbritannien.
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title = "Persuasive Word-of-Mouth Sources - Who Are They?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence",
author = "Chris Horbel and Herbert Woratschek",
year = "2008",
language = "English",
note = "37th Annual Conference of the European Marketing Academy, EMAC ; Conference date: 27-05-2008 Through 30-05-2008",

}

Horbel, C & Woratschek, H 2008, 'Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence', Paper fremlagt ved 37th Annual Conference of the European Marketing Academy, Brighton, Storbritannien, 27/05/2008 - 30/05/2008.

Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. / Horbel, Chris; Woratschek, Herbert.

2008. Paper præsenteret på 37th Annual Conference of the European Marketing Academy, Brighton, Storbritannien.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

TY - CONF

T1 - Persuasive Word-of-Mouth Sources - Who Are They?

T2 - The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

AU - Horbel, Chris

AU - Woratschek, Herbert

PY - 2008

Y1 - 2008

M3 - Paper

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Horbel C, Woratschek H. Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. 2008. Paper præsenteret på 37th Annual Conference of the European Marketing Academy, Brighton, Storbritannien.