Organizing for Customer and Competitor Orientation

Bidragets oversatte titel: Organizing for Customer and Competitor Orientation

Hans Eibe Sørensen, Stanley F. Slater

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Resumé

Se nedenfor
OriginalsprogEngelsk
Publikationsdato2007
StatusUdgivet - 2007

Fingeraftryk

Customer orientation
Organizing
Competitor orientation
Competitive intensity
Marketing function
Employees
Manufacturing firms

Emneord

  • Kundeorientering
  • Konkurrentorientering
  • Markedsorientering

Citer dette

Sørensen, H. E., & Slater, S. F. (2007). Organizing for Customer and Competitor Orientation.
Sørensen, Hans Eibe ; Slater, Stanley F. / Organizing for Customer and Competitor Orientation.
@conference{902d5b00dbb411dc860c000ea68e967b,
title = "Organizing for Customer and Competitor Orientation",
abstract = "The purpose of this study is to investigate the role of structural liaison devices, specialization, the presence of a marketing function, and competitive intensity as antecedents to firms' customer and competitor orientation. Results based on a sample of 99 medium-sized (50-250 employees) manufacturing firms indicate, that while specialization and liaison devices facilitate customer orientation only liaison devices facilitate competitor orientation. Competitive intensity has no effects on customer orientation but influence competitor orientation. The results also indicate that the presence of a marketing function has no influence on the level of firms' customer and competitor orientation.",
keywords = "Kundeorientering, Konkurrentorientering, Markedsorientering, Antecedent, Structural liaison devices, Specialization, Customer orientation, Competitor orientation, Market orientation",
author = "S{\o}rensen, {Hans Eibe} and Slater, {Stanley F.}",
year = "2007",
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Sørensen, HE & Slater, SF 2007, 'Organizing for Customer and Competitor Orientation'.

Organizing for Customer and Competitor Orientation. / Sørensen, Hans Eibe; Slater, Stanley F.

2007.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

TY - CONF

T1 - Organizing for Customer and Competitor Orientation

AU - Sørensen, Hans Eibe

AU - Slater, Stanley F.

PY - 2007

Y1 - 2007

N2 - The purpose of this study is to investigate the role of structural liaison devices, specialization, the presence of a marketing function, and competitive intensity as antecedents to firms' customer and competitor orientation. Results based on a sample of 99 medium-sized (50-250 employees) manufacturing firms indicate, that while specialization and liaison devices facilitate customer orientation only liaison devices facilitate competitor orientation. Competitive intensity has no effects on customer orientation but influence competitor orientation. The results also indicate that the presence of a marketing function has no influence on the level of firms' customer and competitor orientation.

AB - The purpose of this study is to investigate the role of structural liaison devices, specialization, the presence of a marketing function, and competitive intensity as antecedents to firms' customer and competitor orientation. Results based on a sample of 99 medium-sized (50-250 employees) manufacturing firms indicate, that while specialization and liaison devices facilitate customer orientation only liaison devices facilitate competitor orientation. Competitive intensity has no effects on customer orientation but influence competitor orientation. The results also indicate that the presence of a marketing function has no influence on the level of firms' customer and competitor orientation.

KW - Kundeorientering

KW - Konkurrentorientering

KW - Markedsorientering

KW - Antecedent

KW - Structural liaison devices

KW - Specialization

KW - Customer orientation

KW - Competitor orientation

KW - Market orientation

M3 - Paper

ER -