Online Reception Analysis: Big Data in Qualitative Marketing Research

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelConsumer Culture Theory
RedaktørerJohn W. Schouten, Diane M. Martin, Russell Belk
ForlagEmerald Group Publishing
Publikationsdatonov. 2014
Sider219-244
ISBN (Trykt)978-1-78441-158-9
ISBN (Elektronisk)978-1-78441-157-2
DOI
StatusUdgivet - nov. 2014
NavnResearch in Consumer Behavior
Vol/bind16
ISSN0885-2111

Citer dette

Knudsen, G. H., & Kjeldgaard, D. (2014). Online Reception Analysis: Big Data in Qualitative Marketing Research. I J. W. Schouten, D. M. Martin, & R. Belk (red.), Consumer Culture Theory (s. 219-244). Emerald Group Publishing. Research in Consumer Behavior, Bind. 16 https://doi.org/10.1108/S0885-211120140000016022
Knudsen, Gry Høngsmark ; Kjeldgaard, Dannie. / Online Reception Analysis : Big Data in Qualitative Marketing Research. Consumer Culture Theory. red. / John W. Schouten ; Diane M. Martin ; Russell Belk. Emerald Group Publishing, 2014. s. 219-244 (Research in Consumer Behavior, Bind 16).
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Knudsen, GH & Kjeldgaard, D 2014, Online Reception Analysis: Big Data in Qualitative Marketing Research. i JW Schouten, DM Martin & R Belk (red), Consumer Culture Theory. Emerald Group Publishing, Research in Consumer Behavior, bind 16, s. 219-244. https://doi.org/10.1108/S0885-211120140000016022

Online Reception Analysis : Big Data in Qualitative Marketing Research. / Knudsen, Gry Høngsmark; Kjeldgaard, Dannie.

Consumer Culture Theory. red. / John W. Schouten; Diane M. Martin; Russell Belk. Emerald Group Publishing, 2014. s. 219-244 (Research in Consumer Behavior, Bind 16).

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

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Knudsen GH, Kjeldgaard D. Online Reception Analysis: Big Data in Qualitative Marketing Research. I Schouten JW, Martin DM, Belk R, red., Consumer Culture Theory. Emerald Group Publishing. 2014. s. 219-244. (Research in Consumer Behavior, Bind 16). https://doi.org/10.1108/S0885-211120140000016022