Online Brand Communities: Loyal to the Community or the Brand?

Bastian Popp, Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2013
StatusUdgivet - 2013
Begivenhed42nd Annual Conference of the European Marketing Academy - ITU Faculty of Management, Istanbul, Tyrkiet
Varighed: 4. jun. 20136. jun. 2013

Konference

Konference42nd Annual Conference of the European Marketing Academy
LokationITU Faculty of Management
LandTyrkiet
ByIstanbul
Periode04/06/201306/06/2013

Citer dette

Popp, B., Horbel, C., & Woratschek, H. (2013). Online Brand Communities: Loyal to the Community or the Brand?. Paper præsenteret på 42nd Annual Conference of the European Marketing Academy, Istanbul, Tyrkiet.
Popp, Bastian ; Horbel, Chris ; Woratschek, Herbert. / Online Brand Communities : Loyal to the Community or the Brand?. Paper præsenteret på 42nd Annual Conference of the European Marketing Academy, Istanbul, Tyrkiet.
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title = "Online Brand Communities: Loyal to the Community or the Brand?",
author = "Bastian Popp and Chris Horbel and Herbert Woratschek",
year = "2013",
language = "English",
note = "Proceedings of the 42nd Annual Conference of the European Marketing Academy, Istanbul. ; Conference date: 04-06-2013 Through 06-06-2013",

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Popp, B, Horbel, C & Woratschek, H 2013, 'Online Brand Communities: Loyal to the Community or the Brand?', Paper fremlagt ved 42nd Annual Conference of the European Marketing Academy, Istanbul, Tyrkiet, 04/06/2013 - 06/06/2013.

Online Brand Communities : Loyal to the Community or the Brand? / Popp, Bastian; Horbel, Chris; Woratschek, Herbert.

2013. Paper præsenteret på 42nd Annual Conference of the European Marketing Academy, Istanbul, Tyrkiet.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

TY - CONF

T1 - Online Brand Communities

T2 - Loyal to the Community or the Brand?

AU - Popp, Bastian

AU - Horbel, Chris

AU - Woratschek, Herbert

PY - 2013

Y1 - 2013

M3 - Paper

ER -

Popp B, Horbel C, Woratschek H. Online Brand Communities: Loyal to the Community or the Brand?. 2013. Paper præsenteret på 42nd Annual Conference of the European Marketing Academy, Istanbul, Tyrkiet.