Online Brand Communities: Loyal to the Community or the Brand?

Bastian Popp, Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2013
StatusUdgivet - 2013
Begivenhed42nd Annual Conference of the European Marketing Academy - ITU Faculty of Management, Istanbul, Tyrkiet
Varighed: 4. jun. 20136. jun. 2013

Konference

Konference42nd Annual Conference of the European Marketing Academy
LokationITU Faculty of Management
LandTyrkiet
ByIstanbul
Periode04/06/201306/06/2013

Citationsformater