Online Brand Communities: Loyal to the Community or the Brand?

Bastian Popp, Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2013
Status	Udgivet - 2013
Begivenhed	42nd Annual Conference of the European Marketing Academy - ITU Faculty of Management, Istanbul, Tyrkiet Varighed: 4. jun. 2013 → 6. jun. 2013

Konference	42nd Annual Conference of the European Marketing Academy
Lokation	ITU Faculty of Management
Land	Tyrkiet
By	Istanbul
Periode	04/06/2013 → 06/06/2013

Citationsformater

@conference{a0f6e754fa944ec7bf679242e5395ea7,

title = "Online Brand Communities: Loyal to the Community or the Brand?",

author = "Bastian Popp and Chris Horbel and Herbert Woratschek",

year = "2013",

language = "English",

note = "Proceedings of the 42nd Annual Conference of the European Marketing Academy, Istanbul. ; Conference date: 04-06-2013 Through 06-06-2013",

}