| Originalsprog | Engelsk |
|---|---|
| Publikationsdato | 2013 |
| Status | Udgivet - 2013 |
| Begivenhed | 42nd Annual Conference of the European Marketing Academy - ITU Faculty of Management, Istanbul, Tyrkiet Varighed: 4. jun. 2013 → 6. jun. 2013 |
Konference
| Konference | 42nd Annual Conference of the European Marketing Academy |
|---|---|
| Lokation | ITU Faculty of Management |
| Land | Tyrkiet |
| By | Istanbul |
| Periode | 04/06/2013 → 06/06/2013 |
Citer dette
Popp, B., Horbel, C., & Woratschek, H. (2013). Online Brand Communities: Loyal to the Community or the Brand?. Paper præsenteret på 42nd Annual Conference of the European Marketing Academy, Istanbul, Tyrkiet.
@conference{a0f6e754fa944ec7bf679242e5395ea7,
title = "Online Brand Communities: Loyal to the Community or the Brand?",
author = "Bastian Popp and Chris Horbel and Herbert Woratschek",
year = "2013",
language = "English",
note = "Proceedings of the 42nd Annual Conference of the European Marketing Academy, Istanbul. ; Conference date: 04-06-2013 Through 06-06-2013",
}
Popp, B, Horbel, C & Woratschek, H 2013, 'Online Brand Communities: Loyal to the Community or the Brand?', Paper fremlagt ved 42nd Annual Conference of the European Marketing Academy, Istanbul, Tyrkiet, 04/06/2013 - 06/06/2013.
Online Brand Communities : Loyal to the Community or the Brand? / Popp, Bastian; Horbel, Chris; Woratschek, Herbert.
2013. Paper præsenteret på 42nd Annual Conference of the European Marketing Academy, Istanbul, Tyrkiet.Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review
TY - CONF
T1 - Online Brand Communities
T2 - Loyal to the Community or the Brand?
AU - Popp, Bastian
AU - Horbel, Chris
AU - Woratschek, Herbert
PY - 2013
Y1 - 2013
M3 - Paper
ER -
Popp B, Horbel C, Woratschek H. Online Brand Communities: Loyal to the Community or the Brand?. 2013. Paper præsenteret på 42nd Annual Conference of the European Marketing Academy, Istanbul, Tyrkiet.