“Once the club, always the club”! Football Fans as Brand Communities?

Herbert Woratschek, Chris Horbel, Bastian Popp

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelACR Conference Proceedings : Advances in Consumer Research
Antal sider3
Vol/bind8
Publikationsdato2007
StatusUdgivet - 2007
Udgivet eksterntJa
Begivenhed8th European Advances in Consumer Research Conference - Milano, Italien
Varighed: 11. jul. 200714. jul. 2007

Konference

Konference8th European Advances in Consumer Research Conference
LandItalien
ByMilano
Periode11/07/200714/07/2007

Citer dette

Woratschek, H., Horbel, C., & Popp, B. (2007). “Once the club, always the club”! Football Fans as Brand Communities? . I ACR Conference Proceedings: Advances in Consumer Research (Bind 8)
Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian. / “Once the club, always the club”! Football Fans as Brand Communities? . ACR Conference Proceedings: Advances in Consumer Research. Bind 8 2007.
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Woratschek, H, Horbel, C & Popp, B 2007, “Once the club, always the club”! Football Fans as Brand Communities? . i ACR Conference Proceedings: Advances in Consumer Research. bind 8, 8th European Advances in Consumer Research Conference, Milano, Italien, 11/07/2007.

“Once the club, always the club”! Football Fans as Brand Communities? . / Woratschek, Herbert; Horbel, Chris; Popp, Bastian.

ACR Conference Proceedings: Advances in Consumer Research. Bind 8 2007.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

TY - ABST

T1 - “Once the club, always the club”!

T2 - Football Fans as Brand Communities?

AU - Woratschek, Herbert

AU - Horbel, Chris

AU - Popp, Bastian

PY - 2007

Y1 - 2007

M3 - Conference abstract in proceedings

VL - 8

BT - ACR Conference Proceedings

ER -

Woratschek H, Horbel C, Popp B. “Once the club, always the club”! Football Fans as Brand Communities? . I ACR Conference Proceedings: Advances in Consumer Research. Bind 8. 2007