“Once the club, always the club”! Football Fans as Brand Communities?

Herbert Woratschek, Chris Horbel, Bastian Popp

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelACR Conference Proceedings : Advances in Consumer Research
Antal sider3
Vol/bind8
Publikationsdato2007
StatusUdgivet - 2007
Udgivet eksterntJa
Begivenhed8th European Advances in Consumer Research Conference - Milano, Italien
Varighed: 11. jul. 200714. jul. 2007

Konference

Konference8th European Advances in Consumer Research Conference
Land/OmrådeItalien
ByMilano
Periode11/07/200714/07/2007

Citationsformater