On development of brand and line extensions

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Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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@article{1e67cfe0dd0011dbae98000ea68e967b,

title = "On development of brand and line extensions",

author = "Blichfeldt, \{Bodil Stilling\}",

year = "2005",

doi = "10.1057/palgrave.bm.2540214",

language = "English",

volume = "12",

pages = "177--190",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "3",

}