Negotiating healthy food retail initiatives in the research project Healthier Choices in Supermarkets: an ethnographic study of a partnership between health intervention researchers, food retailers, and public health advocates

Background

Partnerships between researchers and food retailers are advocated as necessary for developing sustainable and effective health-promotion initiatives in supermarkets. However, little is known about how such partnerships evolve and influence different phases of intervention research. This study explores how partnerships between researchers and food retailers develop during the pre-intervention phase and examines the factors that influence both the partnerships and the initiatives they produce. 

Methods

The empirical case used in the study is a partnership between intervention researchers, food retailers, and public health advocates that aimed to develop and test healthy food retail initiatives to make healthy food choices easy for customers. We conducted an ethnographic study covering the pre-intervention phase from the establishment of the partnership in 2019 to the feasibility test of the initiatives in 2021. We used participant observation of meetings and intervention development activities, qualitative interviews with partners, and document analysis of email correspondence and project materials. We analysed the data abductively, drawing on a narrative analytical approach and theoretical concepts of institutional logics and negotiation. 

Findings

We present a narrative in six chapters illustrating how market logic dominated the selection and development of healthy food retail initiatives, ultimately compromising the researchers’ original research interests. Furthermore, the pre-intervention phase was challenged by an unclear division of roles and responsibilities, misaligned expectations, high staff turnover in the retail organisation, and the Covid-19 pandemic. These challenges resulted in growing mistrust and an asymmetric partnership that undermined the progress and potential of the project. 

Conclusions

Using the lens of institutional logics, we show how differing interests and perspectives between partners – for example regarding health and consumer behaviour – can make it difficult to realize the original research ideas and build a trusting relationship. Overall, this study illustrates the complexity of research partnerships with commercial actors such as food retailers. To develop and implement effective health-promotion initiatives in a food retail setting, researchers must stay mindful of their initial research interest, integrity, and study design, ensuring they are not compromised in the collaboration.