Nature of Effects of Affect on Judgment: Theoretical and Methodological Issues

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelCognitive and Affective Responses to Advertising
RedaktørerPatricia Cafferata, Alice Tybout
ForlagLexington Books
Publikationsdato1988
Sider263-276
ISBN (Trykt)9780669148305, 066914830X
StatusUdgivet - 1988
Udgivet eksterntJa

Citer dette

Ger, G. (1988). Nature of Effects of Affect on Judgment: Theoretical and Methodological Issues. I P. Cafferata, & A. Tybout (red.), Cognitive and Affective Responses to Advertising (s. 263-276). Lexington Books.
Ger, Güliz. / Nature of Effects of Affect on Judgment : Theoretical and Methodological Issues. Cognitive and Affective Responses to Advertising. red. / Patricia Cafferata ; Alice Tybout. Lexington Books, 1988. s. 263-276
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Ger, G 1988, Nature of Effects of Affect on Judgment: Theoretical and Methodological Issues. i P Cafferata & A Tybout (red), Cognitive and Affective Responses to Advertising. Lexington Books, s. 263-276.

Nature of Effects of Affect on Judgment : Theoretical and Methodological Issues. / Ger, Güliz.

Cognitive and Affective Responses to Advertising. red. / Patricia Cafferata; Alice Tybout. Lexington Books, 1988. s. 263-276.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

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SN - 9780669148305

SN - 066914830X

SP - 263

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BT - Cognitive and Affective Responses to Advertising

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Ger G. Nature of Effects of Affect on Judgment: Theoretical and Methodological Issues. I Cafferata P, Tybout A, red., Cognitive and Affective Responses to Advertising. Lexington Books. 1988. s. 263-276