Nature and Consequences of Social Media-Based Anti-Brand Activism against Sponsors and Investors of Sport Teams

Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2016
Status	Udgivet - 2016
Begivenhed	19th Academy of Marketing Science World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics - Paris, Frankrig Varighed: 19. jul. 2016 → 23. jul. 2016 Konferencens nummer: 19

Konference	19th Academy of Marketing Science World Marketing Congress
Nummer	19
Land/Område	Frankrig
By	Paris
Periode	19/07/2016 → 23/07/2016

SDU link

@conference{ddf480b862244991bd9fdc7a7e0f1422,

title = "Nature and Consequences of Social Media-Based Anti-Brand Activism against Sponsors and Investors of Sport Teams",

author = "Bastian Popp and Chris Horbel and Germelmann, \{Claas Christian\}",

year = "2016",

language = "English",

note = "19th Academy of Marketing Science World Marketing Congress ; Conference date: 19-07-2016 Through 23-07-2016",

}

Nature and Consequences of Social Media-Based Anti-Brand Activism against Sponsors and Investors of Sport Teams. / Popp, Bastian; Horbel, Chris; Germelmann, Claas Christian.
2016. Abstract fra 19th Academy of Marketing Science World Marketing Congress, Paris, Frankrig.

Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

TY - ABST

T1 - Nature and Consequences of Social Media-Based Anti-Brand Activism against Sponsors and Investors of Sport Teams

AU - Popp, Bastian

AU - Horbel, Chris

AU - Germelmann, Claas Christian

N1 - Conference code: 19

PY - 2016

Y1 - 2016

UR - http://www.ieseg.fr/wp-content/uploads/2016/05/ams-program.pdf

M3 - Conference abstract for conference

T2 - 19th Academy of Marketing Science World Marketing Congress

Y2 - 19 July 2016 through 23 July 2016

ER -