Nature and Consequences of Social Media-Based Anti-Brand Activism against Sponsors and Investors of Sport Teams

Bastian Popp, Chris Horbel, Claas Christian Germelmann

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2016
StatusUdgivet - 2016
Begivenhed19th Academy of Marketing Science World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics - Paris, Frankrig
Varighed: 19. jul. 201623. jul. 2016
Konferencens nummer: 19

Konference

Konference19th Academy of Marketing Science World Marketing Congress
Nummer19
Land/OmrådeFrankrig
ByParis
Periode19/07/201623/07/2016

Citationsformater