Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women

Anuja Pradhan; Hayley Cocker; Margaret K. Hogg

Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women

Anuja Pradhan, Hayley Cocker, Margaret K. Hogg

Lancaster University

Publikation: Konferencebidrag uden forlag/tidsskrift › Poster › Forskning › peer review

Abstract

This study explores how macro-level identity myths such as the ‘model minority’, manifest, and influence the lived experiences of ‘privileged’ ethnic migrant consumers such as professional British Indian women. It challenges our accepted norms of ‘dominant’ and ‘dominated’ consumers, and shows the transformation of ethnicity across migrant generations.

Originalsprog	Engelsk
Publikationsdato	2020
Status	Udgivet - 2020
Begivenhed	Association for Consumer Research Conference 2020 - Virtual, Paris, Frankrig Varighed: 30. sep. 2020 → 4. okt. 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

Konference	Association for Consumer Research Conference 2020
Lokation	Virtual
Land/Område	Frankrig
By	Paris
Periode	30/09/2020 → 04/10/2020
Internetadresse	https://www.acrwebsite.org/web/acr-conference/welcome-new

Citationsformater

@conference{336cebfd63dd458c969a206a90b70747,

title = "Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women",

abstract = "This study explores how macro-level identity myths such as the {\textquoteleft}model minority{\textquoteright}, manifest, and influence the lived experiences of {\textquoteleft}privileged{\textquoteright} ethnic migrant consumers such as professional British Indian women. It challenges our accepted norms of {\textquoteleft}dominant{\textquoteright} and {\textquoteleft}dominated{\textquoteright} consumers, and shows the transformation of ethnicity across migrant generations.",

keywords = "Ethnic identity, model minority, consumer myths, consumer culture theory, British Indians",

author = "Anuja Pradhan and Hayley Cocker and Hogg, {Margaret K.}",

year = "2020",

language = "English",

note = "Association for Consumer Research Conference 2020, ACR ; Conference date: 30-09-2020 Through 04-10-2020",

url = "https://www.acrwebsite.org/web/acr-conference/welcome-new",

}

TY - CONF

T1 - Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women

AU - Pradhan, Anuja

AU - Cocker, Hayley

AU - Hogg, Margaret K.

PY - 2020

Y1 - 2020

N2 - This study explores how macro-level identity myths such as the ‘model minority’, manifest, and influence the lived experiences of ‘privileged’ ethnic migrant consumers such as professional British Indian women. It challenges our accepted norms of ‘dominant’ and ‘dominated’ consumers, and shows the transformation of ethnicity across migrant generations.

AB - This study explores how macro-level identity myths such as the ‘model minority’, manifest, and influence the lived experiences of ‘privileged’ ethnic migrant consumers such as professional British Indian women. It challenges our accepted norms of ‘dominant’ and ‘dominated’ consumers, and shows the transformation of ethnicity across migrant generations.

KW - Ethnic identity

KW - model minority

KW - consumer myths

KW - consumer culture theory

KW - British Indians

M3 - Poster

T2 - Association for Consumer Research Conference 2020

Y2 - 30 September 2020 through 4 October 2020

ER -

Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women

Abstract

Konference

Fingeraftryk

Citationsformater