Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women

Anuja Pradhan, Hayley Cocker, Margaret K. Hogg

Publikation: Konferencebidrag uden forlag/tidsskriftPosterForskningpeer review

Abstrakt

This study explores how macro-level identity myths such as the ‘model minority’, manifest, and influence the lived experiences of ‘privileged’ ethnic migrant consumers such as professional British Indian women. It challenges our accepted norms of ‘dominant’ and ‘dominated’ consumers, and shows the transformation of ethnicity across migrant generations.
OriginalsprogEngelsk
Publikationsdato2020
StatusUdgivet - 2020
BegivenhedAssociation for Consumer Research Conference 2020 - Virtual, Paris, Frankrig
Varighed: 30. sep. 20204. okt. 2020
https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

KonferenceAssociation for Consumer Research Conference 2020
LokationVirtual
Land/OmrådeFrankrig
ByParis
Periode30/09/202004/10/2020
Internetadresse

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