@inproceedings{ee0a9ee9dd7e403ba5282f79b3b98ba9,
title = "Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation",
author = "Philipp Rauschnabel and Alexander Brem and B.S. Ivens",
year = "2015",
language = "English",
booktitle = "AMA Summer Educators' Conference 2015",
publisher = "American Marketing Association",
note = "AMA Summer Marketing Educators{\textquoteright} Conference 2015, AMA 2015 ; Conference date: 14-08-2015 Through 18-08-2015",
}