Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation

Philipp Rauschnabel, Alexander Brem, B.S. Ivens

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelAMA Summer Educators' Conference 2015 : Improving Business Practice through Marketing Insight
ForlagAmerican Marketing Association
Publikationsdato2015
ISBN (Elektronisk)9781510816008
StatusUdgivet - 2015
BegivenhedAMA Summer Marketing Educators’ Conference 2015 - Chicago (IL), USA
Varighed: 14. aug. 201518. aug. 2015

Konference

KonferenceAMA Summer Marketing Educators’ Conference 2015
LandUSA
ByChicago (IL)
Periode14/08/201518/08/2015
NavnA M A Educators' Proceedings (CD-ROM)
Vol/bind26
ISSN1935-1712

Citer dette

Rauschnabel, P., Brem, A., & Ivens, B. S. (2015). Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. I AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight American Marketing Association. A M A Educators' Proceedings (CD-ROM), Bind. 26
Rauschnabel, Philipp ; Brem, Alexander ; Ivens, B.S. / Mixing Physical and Virtual Realities : Implications of Augmented Reality Smart Glasses for the Management of Innovation. AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association, 2015. (A M A Educators' Proceedings (CD-ROM), Bind 26).
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Rauschnabel, P, Brem, A & Ivens, BS 2015, Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. i AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association, A M A Educators' Proceedings (CD-ROM), bind 26, AMA Summer Marketing Educators’ Conference 2015, Chicago (IL), USA, 14/08/2015.

Mixing Physical and Virtual Realities : Implications of Augmented Reality Smart Glasses for the Management of Innovation. / Rauschnabel, Philipp; Brem, Alexander; Ivens, B.S.

AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association, 2015. (A M A Educators' Proceedings (CD-ROM), Bind 26).

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

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AU - Brem, Alexander

AU - Ivens, B.S.

PY - 2015

Y1 - 2015

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T3 - A M A Educators' Proceedings (CD-ROM)

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Rauschnabel P, Brem A, Ivens BS. Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. I AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association. 2015. (A M A Educators' Proceedings (CD-ROM), Bind 26).