Media audience practices beyond living memory: Modeling theoretical and methodological issues

Bidragets oversatte titel: Mediebrugere før levende erindringer: Modellering af teoretiske og metodiske problemstillinger

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Abstrakt

While research on media audience history is fast advancing, its temporal boundaries are mainly limited to what can be culled from people still alive. This article pushes these boundaries back in time by asking, how we may capture media audience practices of the distant past, that is beyond living memory, and what are the methodological challenges of such endeavours. It is argued that an extension of the empirical perspective on past media audience practices requires a widening of theoretical frameworks and a deepening of methodological approaches. So, the article provides a conceptual overview of key theoretical traditions that may inform studies on distant media audience practices, notably
theories of historical reception, cultural history and histories of visual anthropology. Then a three-dimensional methodology model is proposed that is structured according to analytical perspectives and divided according to dimensions of the analytical process. The relevance of the model is documented by drawing on existing studies and key methodological challenge are discussed.
Bidragets oversatte titelMediebrugere før levende erindringer: Modellering af teoretiske og metodiske problemstillinger
OriginalsprogEngelsk
TidsskriftParticipations: Journal of Audience & Reception Studies
Vol/bind16
Udgave nummer2
Sider (fra-til)327-349
ISSN1749-8716
StatusUdgivet - nov. 2019

Emneord

  • media audience history, history of reading, theories of historical reception, cultural history, visual anthropology, qualitative methodology

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