Measuring the purpose of firms' customer and competitor-oriented activities

Bidragets oversatte titel: Measuring the purpose of firms' customer and competitor-oriented activities

Hans Eibe Sørensen

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Resumé

Se nedenfor
OriginalsprogEngelsk
Publikationsdato2007
StatusUdgivet - 2007
BegivenhedAustralian and New Zealand Marketing Academy - Dunedin, New Zealand
Varighed: 24. aug. 2010 → …

Konference

KonferenceAustralian and New Zealand Marketing Academy
LandNew Zealand
ByDunedin
Periode24/08/2010 → …

Fingeraftryk

Competitors
Market orientation
Marketing research
Exploration and exploitation
Operationalization

Emneord

  • Kundeorientering
  • Konkurrentorientering
  • Responsiv
  • Proaktiv
  • Operationalisering

Citer dette

Sørensen, H. E. (2007). Measuring the purpose of firms' customer and competitor-oriented activities. Afhandling præsenteret på Australian and New Zealand Marketing Academy, Dunedin, New Zealand.
Sørensen, Hans Eibe. / Measuring the purpose of firms' customer and competitor-oriented activities. Afhandling præsenteret på Australian and New Zealand Marketing Academy, Dunedin, New Zealand.
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abstract = "Traditional empirical market orientation research predominantly focuses on the presence of firms' market-oriented activities. This paper empirically explores a novel structure of four multi-indicator measures assessing the purpose of firms' customer and competitor-oriented activities. The operationalization of the measures is based on a synthesis of the notion of exploitation and exploration with existing marketing research on firms' responsive and proactive activities.",
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Sørensen, HE 2007, 'Measuring the purpose of firms' customer and competitor-oriented activities' Paper fremlagt ved Australian and New Zealand Marketing Academy, Dunedin, New Zealand, 24/08/2010, .

Measuring the purpose of firms' customer and competitor-oriented activities. / Sørensen, Hans Eibe.

2007. Afhandling præsenteret på Australian and New Zealand Marketing Academy, Dunedin, New Zealand.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

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PY - 2007

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N2 - Traditional empirical market orientation research predominantly focuses on the presence of firms' market-oriented activities. This paper empirically explores a novel structure of four multi-indicator measures assessing the purpose of firms' customer and competitor-oriented activities. The operationalization of the measures is based on a synthesis of the notion of exploitation and exploration with existing marketing research on firms' responsive and proactive activities.

AB - Traditional empirical market orientation research predominantly focuses on the presence of firms' market-oriented activities. This paper empirically explores a novel structure of four multi-indicator measures assessing the purpose of firms' customer and competitor-oriented activities. The operationalization of the measures is based on a synthesis of the notion of exploitation and exploration with existing marketing research on firms' responsive and proactive activities.

KW - Kundeorientering

KW - Konkurrentorientering

KW - Responsiv

KW - Proaktiv

KW - Operationalisering

KW - Customer orientation

KW - Competitor orientation

KW - Multi-indicator measure

KW - Exploration

KW - Exploitation

KW - Responsive

KW - Proactive

KW - Operationalization

M3 - Paper

ER -

Sørensen HE. Measuring the purpose of firms' customer and competitor-oriented activities. 2007. Afhandling præsenteret på Australian and New Zealand Marketing Academy, Dunedin, New Zealand.