Marketing, violence and social cohesion: first steps to a conceptual approach to the understanding of the normalising role of marketing

Publikation: Bidrag til tidsskriftKommentar/debatForskningpeer review

Abstrakt

This paper answers a call for contributions “dedicated to revealing how markets and marketing make violence culturally acceptable and socially normalised.” Such an investigation has to involve some in-depth conceptualisation with respect to the meanings of both marketing and violence. The market is an institution related to other institutions which altogether are – as in all societies – trying to cope with violence. Today our societies are based on both markets and democracy but those institutions tend to be mutually contradictory. When marketing tends to replace politics and to almost religiously convert citizens into consumers it is social cohesion that is at stake. This paper aims at contributing to a deeper understanding of social/historical trends. As it highlights the importance of ideas (representations and motivations) and their links with changing institutions, it might help researchers and marketers to a broader understanding of their role and towards a more conscious social behaviour
OriginalsprogEngelsk
TidsskriftJournal of Marketing Management
Vol/bind34
Udgave nummer11-12
Sider (fra-til)1048-1062
ISSN0267-257X
DOI
StatusUdgivet - 24. jul. 2018

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