Marketing industry, example of social science methods used in

Maria Anne Wagtmann

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingEncyclopædiartikelForskning

Resumé

 The marketing industry encompasses firms, organizations, groups, and indi­viduals who con­duct research about markets and the needs, preferences, current and poten­tial future demands of customers. Therefore this article starts by briefly describing the marketing industry and its areas of focus. Thereafter, sections two and three discuss the marketing industry's research questions and methods. Finally, the concluding section contains remarks about future developments in the research done by and methods used by the marketing industry.
OriginalsprogEngelsk
TitelEncyclopedia of Social Measurement
RedaktørerKimberly Kempf-Leonard
Antal sider9
Vol/bind3
Udgivelses stedSee: http://www.elsevier.com/wps/find/bookdescription.cws_home/702429/description#toc
ForlagAcademic Press
Publikationsdato2004
Udgave1
ISBN (Trykt)978-0-12-443890-3
StatusUdgivet - 2004
Udgivet eksterntJa

Fingeraftryk

Social sciences
Industry
Marketing
Market research

Citer dette

Wagtmann, M. A. (2004). Marketing industry, example of social science methods used in. I K. Kempf-Leonard (red.), Encyclopedia of Social Measurement (1 udg., Bind 3). See: http://www.elsevier.com/wps/find/bookdescription.cws_home/702429/description#toc: Academic Press.
Wagtmann, Maria Anne. / Marketing industry, example of social science methods used in. Encyclopedia of Social Measurement. red. / Kimberly Kempf-Leonard. Bind 3 1. udg. See: http://www.elsevier.com/wps/find/bookdescription.cws_home/702429/description#toc : Academic Press, 2004.
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Wagtmann, MA 2004, Marketing industry, example of social science methods used in. i K Kempf-Leonard (red.), Encyclopedia of Social Measurement. 1 udg, bind 3, Academic Press, See: http://www.elsevier.com/wps/find/bookdescription.cws_home/702429/description#toc.

Marketing industry, example of social science methods used in. / Wagtmann, Maria Anne.

Encyclopedia of Social Measurement. red. / Kimberly Kempf-Leonard. Bind 3 1. udg. See: http://www.elsevier.com/wps/find/bookdescription.cws_home/702429/description#toc : Academic Press, 2004.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingEncyclopædiartikelForskning

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Wagtmann MA. Marketing industry, example of social science methods used in. I Kempf-Leonard K, red., Encyclopedia of Social Measurement. 1 udg. Bind 3. See: http://www.elsevier.com/wps/find/bookdescription.cws_home/702429/description#toc: Academic Press. 2004