Marketing Casebook

Svend Hollensen, Marcus J. Schmidt

    Publikation: Bog/antologi/afhandling/rapportBogUndervisning

    167 Downloads (Pure)
    OriginalsprogEngelsk
    Udgivelses stedBirkshire, UK
    ForlagMcGraw-Hill
    Udgave3
    Antal sider229
    ISBN (Trykt)9780077169954
    StatusUdgivet - aug. 2014

    Citer dette

    Hollensen, S., & Schmidt, M. J. (2014). Marketing Casebook. (3 udg.) Birkshire, UK: McGraw-Hill.
    Hollensen, Svend ; Schmidt, Marcus J. / Marketing Casebook. 3 udg. Birkshire, UK : McGraw-Hill, 2014. 229 s.
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    Hollensen, S & Schmidt, MJ 2014, Marketing Casebook. 3 udg, McGraw-Hill, Birkshire, UK.

    Marketing Casebook. / Hollensen, Svend; Schmidt, Marcus J.

    3 udg. Birkshire, UK : McGraw-Hill, 2014. 229 s.

    Publikation: Bog/antologi/afhandling/rapportBogUndervisning

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    AU - Schmidt, Marcus J.

    PY - 2014/8

    Y1 - 2014/8

    KW - Marketing Management

    KW - Marketing mix

    KW - Marketing Planning

    KW - B2B buying behaviour

    KW - B2C buying behaviour

    M3 - Book

    SN - 9780077169954

    BT - Marketing Casebook

    PB - McGraw-Hill

    CY - Birkshire, UK

    ER -

    Hollensen S, Schmidt MJ. Marketing Casebook. 3 udg. Birkshire, UK: McGraw-Hill, 2014. 229 s.