Marketing as a specific form of communication

Dominique Bouchet

Marketing as a specific form of communication

Dominique Bouchet

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

Originalsprog	Engelsk
Titel	Marketing and semiotics : selected papers from the Copenhagen Symposium
Redaktører	Hanne Hartvig Larsen, David Glen Mick, Christian Alsted
Udgivelsessted	København
Forlag	Nyt Nordisk Forlag Arnold Busck
Publikationsdato	1991
Sider	31-51
ISBN (Trykt)	87-17-03591-0
Status	Udgivet - 1991

Navn	Studies from the Marketing Institute
Nummer	62
Vol/bind	Serie F

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Citationsformater

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title = "Marketing as a specific form of communication",

author = "Dominique Bouchet",

year = "1991",

language = "English",

isbn = "87-17-03591-0",

series = "Studies from the Marketing Institute",

publisher = "Nyt Nordisk Forlag Arnold Busck",

number = "62",

pages = "31--51",

editor = "\{Hartvig Larsen\}, Hanne and Mick, \{David Glen\} and Christian Alsted",

booktitle = "Marketing and semiotics",

}

Marketing as a specific form of communication. / Bouchet, Dominique.
Marketing and semiotics : selected papers from the Copenhagen Symposium. red. / Hanne Hartvig Larsen; David Glen Mick; Christian Alsted. København: Nyt Nordisk Forlag Arnold Busck, 1991. s. 31-51 (Studies from the Marketing Institute; Nr. 62, Bind Serie F).

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review