Marketing and consumption or the permanency of the myth: Why and how an understanding of them ythical foundation of themarket is more useful than marketing in times of crisis

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OriginalsprogEngelsk
TitelMyth and the Market
RedaktørerNorah Campbell, John Desmond, James Fitchett, Donncha Kavanagh, Pierre McDonagh, Aidam O'Driscoll, Andrea Prothero
Antal sider11
UdgivelsesstedDublin
ForlagUCD Business School, University College Dublin
Publikationsdato10. jun. 2014
Sider132-142
StatusUdgivet - 10. jun. 2014

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