Marketing and consumption or the permanency of the myth

Why and how an understanding of them ythical foundation of themarket is more useful than marketing in times of crisis

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelMyth and the Market
RedaktørerNorah Campbell, John Desmond, James Fitchett, Donncha Kavanagh, Pierre McDonagh, Aidam O'Driscoll, Andrea Prothero
Antal sider11
Udgivelses stedDublin
ForlagUCD Business School, University College Dublin
Publikationsdato10. jun. 2014
Sider132-142
StatusUdgivet - 10. jun. 2014

Citer dette

Bouchet, D. (2014). Marketing and consumption or the permanency of the myth: Why and how an understanding of them ythical foundation of themarket is more useful than marketing in times of crisis. I N. Campbell, J. Desmond, J. Fitchett, D. Kavanagh, P. McDonagh, A. O'Driscoll, & A. Prothero (red.), Myth and the Market (s. 132-142). Dublin: UCD Business School, University College Dublin.
Bouchet, Dominique. / Marketing and consumption or the permanency of the myth : Why and how an understanding of them ythical foundation of themarket is more useful than marketing in times of crisis. Myth and the Market. red. / Norah Campbell ; John Desmond ; James Fitchett ; Donncha Kavanagh ; Pierre McDonagh ; Aidam O'Driscoll ; Andrea Prothero. Dublin : UCD Business School, University College Dublin, 2014. s. 132-142
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Bouchet, D 2014, Marketing and consumption or the permanency of the myth: Why and how an understanding of them ythical foundation of themarket is more useful than marketing in times of crisis. i N Campbell, J Desmond, J Fitchett, D Kavanagh, P McDonagh, A O'Driscoll & A Prothero (red), Myth and the Market. UCD Business School, University College Dublin, Dublin, s. 132-142.

Marketing and consumption or the permanency of the myth : Why and how an understanding of them ythical foundation of themarket is more useful than marketing in times of crisis. / Bouchet, Dominique.

Myth and the Market. red. / Norah Campbell; John Desmond; James Fitchett; Donncha Kavanagh; Pierre McDonagh; Aidam O'Driscoll; Andrea Prothero. Dublin : UCD Business School, University College Dublin, 2014. s. 132-142.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

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Bouchet D. Marketing and consumption or the permanency of the myth: Why and how an understanding of them ythical foundation of themarket is more useful than marketing in times of crisis. I Campbell N, Desmond J, Fitchett J, Kavanagh D, McDonagh P, O'Driscoll A, Prothero A, red., Myth and the Market. Dublin: UCD Business School, University College Dublin. 2014. s. 132-142