Marketing

A Relationship Perspective

Svend Hollensen, Marc Oliver Opresnik

    Publikation: Bog/antologi/afhandling/rapportBogUndervisningpeer review

    OriginalsprogEngelsk
    Udgivelses stedMünchen
    ForlagVahlen Verlag
    Udgave2.
    Antal sider502
    ISBN (Trykt)978-3-8006-4928-0
    StatusUdgivet - 1. maj 2015

    Citer dette

    Hollensen, S., & Opresnik, M. O. (2015). Marketing: A Relationship Perspective. (2. udg.) München: Vahlen Verlag.
    Hollensen, Svend ; Opresnik, Marc Oliver. / Marketing : A Relationship Perspective. 2. udg. München : Vahlen Verlag, 2015. 502 s.
    @book{32d3a0190e074c58abc7682851f01bae,
    title = "Marketing: A Relationship Perspective",
    keywords = "Marketing Management, Relationship Marketing, Marketing mix",
    author = "Svend Hollensen and Opresnik, {Marc Oliver}",
    year = "2015",
    month = "5",
    day = "1",
    language = "English",
    isbn = "978-3-8006-4928-0",
    publisher = "Vahlen Verlag",
    edition = "2.",

    }

    Hollensen, S & Opresnik, MO 2015, Marketing: A Relationship Perspective. 2. udg, Vahlen Verlag, München.

    Marketing : A Relationship Perspective. / Hollensen, Svend; Opresnik, Marc Oliver.

    2. udg. München : Vahlen Verlag, 2015. 502 s.

    Publikation: Bog/antologi/afhandling/rapportBogUndervisningpeer review

    TY - BOOK

    T1 - Marketing

    T2 - A Relationship Perspective

    AU - Hollensen, Svend

    AU - Opresnik, Marc Oliver

    PY - 2015/5/1

    Y1 - 2015/5/1

    KW - Marketing Management

    KW - Relationship Marketing

    KW - Marketing mix

    M3 - Book

    SN - 978-3-8006-4928-0

    BT - Marketing

    PB - Vahlen Verlag

    CY - München

    ER -

    Hollensen S, Opresnik MO. Marketing: A Relationship Perspective. 2. udg. München: Vahlen Verlag, 2015. 502 s.