Market Orientation

Bidragets oversatte titel: Markedsorientering

Hans Eibe Sørensen

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingEncyclopædiartikelForskningpeer review

OriginalsprogEngelsk
TitelThe Palgrave Encyclopedia of Strategic Management
RedaktørerDavid Teece, Mie Augier
ForlagMacmillan Publishers Ltd
Publikationsdato2012
StatusUdgivet - 2012

Emneord

  • Market orientation
  • Customer orientation
  • Competitor orientation
  • Business strategy

Citer dette

Sørensen, H. E. (2012). Market Orientation. I D. Teece, & M. Augier (red.), The Palgrave Encyclopedia of Strategic Management Macmillan Publishers Ltd.
Sørensen, Hans Eibe. / Market Orientation. The Palgrave Encyclopedia of Strategic Management. red. / David Teece ; Mie Augier. Macmillan Publishers Ltd, 2012.
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Sørensen, HE 2012, Market Orientation. i D Teece & M Augier (red), The Palgrave Encyclopedia of Strategic Management. Macmillan Publishers Ltd.

Market Orientation. / Sørensen, Hans Eibe.

The Palgrave Encyclopedia of Strategic Management. red. / David Teece; Mie Augier. Macmillan Publishers Ltd, 2012.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingEncyclopædiartikelForskningpeer review

TY - ENCYC

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AU - Sørensen, Hans Eibe

PY - 2012

Y1 - 2012

KW - Market orientation

KW - Customer orientation

KW - Competitor orientation

KW - Business strategy

M3 - Encyclopedia chapter

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PB - Macmillan Publishers Ltd

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Sørensen HE. Market Orientation. I Teece D, Augier M, red., The Palgrave Encyclopedia of Strategic Management. Macmillan Publishers Ltd. 2012