Market Orientation

Bidragets oversatte titel: Markedsorientering

Hans Eibe Sørensen

Publikation: Kapitel i bog/rapport/konference-proceedingEncyklopædiartikelForskningpeer review

Bidragets oversatte titelMarkedsorientering
OriginalsprogEngelsk
TitelThe Palgrave Encyclopedia of Strategic Management
RedaktørerDavid Teece, Mie Augier
ForlagMacmillan Publishers Ltd
Publikationsdato2012
StatusUdgivet - 2012

Emneord

  • Market orientation
  • Customer orientation
  • Competitor orientation
  • Business strategy

Citationsformater