Markedsføring af lægemidler

metoder, effekt og regulering

Jens Søndergaard, Mette Marie Koefoed, Morten Andersen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

The interaction between pharmaceutical companies and physicians has been discussed intensely in recent years. Pharmaceutical companies use multiple marketing methods which are targeted at physicians: advertisement, visits by representatives, distribution of free drug samples or other gifts, sponsoring of meetings and seminars. It has been shown that this interaction influences physicians' prescriptions inappropriately. As the interaction is inevitable, it should be further addressed how this interaction may be regulated to minimize non-rational prescribing.
Udgivelsesdato: 2009-Mar-2
OriginalsprogDansk
TidsskriftUgeskrift for læger
Vol/bind171
Udgave nummer10
Sider (fra-til)778-80
Antal sider2
ISSN0041-5782
StatusUdgivet - 2. mar. 2009

Citer dette

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Markedsføring af lægemidler : metoder, effekt og regulering. / Søndergaard, Jens; Koefoed, Mette Marie; Andersen, Morten.

I: Ugeskrift for læger, Bind 171, Nr. 10, 02.03.2009, s. 778-80.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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T1 - Markedsføring af lægemidler

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AU - Søndergaard, Jens

AU - Koefoed, Mette Marie

AU - Andersen, Morten

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AB - The interaction between pharmaceutical companies and physicians has been discussed intensely in recent years. Pharmaceutical companies use multiple marketing methods which are targeted at physicians: advertisement, visits by representatives, distribution of free drug samples or other gifts, sponsoring of meetings and seminars. It has been shown that this interaction influences physicians' prescriptions inappropriately. As the interaction is inevitable, it should be further addressed how this interaction may be regulated to minimize non-rational prescribing. Udgivelsesdato: 2009-Mar-2

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KW - Conflict of Interest

KW - Denmark

KW - Drug Industry

KW - Drug Prescriptions

KW - Humans

KW - Physician's Practice Patterns

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