Managing Innovation Through Social Media in B2B SME-Context

Salla Lutz, Svend Ole Madsen, Tove Brink

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review


This paper shed light on how social media application can enhance innovation management in SME B2B context. Our study employs a qualitative case study approach with four B2B SMEs for in-depth research in the period from October 2013 to October 2014.

The B2B SME managers aim for open business model innovation. However, social media application is hindered due to lack of specific local knowledge, lack of knowledge on social media technicalities and bewilderedness on leadership approaches within the social media application. A contribution is hereby made to the B2B SME field, to the academic understanding an insight on social media application and open business model innovation.
TitelXXVI ISPIM Conference: Budapest, Hungary (2015) : Shaping the Frontiers of Innovation Management
RedaktørerHuizingh Eelko, Torkkeli Marko, Conn Steffen, Bitran Iain
ForlagLUT Scientific and Expertise Publications
Publikationsdato15. jun. 2015
ISBN (Elektronisk)978-952-265-779-4
StatusUdgivet - 15. jun. 2015
BegivenhedXXVI ISPIM 2015: Shaping the Frontiers of Innovation Management - Budapest, Ungarn
Varighed: 14. jun. 201517. jun. 2015


KonferenceXXVI ISPIM 2015
NavnLUT Scientific and Expertise Publications. Tutkimusraportit – Research Reports


  • Innovation
  • Social Media
  • B2B
  • SME
  • Distributed Leadership
  • Centralized Leadership
  • XXVI ISPIM 2015

    Salla Lutz (Deltager)

    14. jun. 201517. jun. 2015

    Aktivitet: Deltagelse i faglig begivenhedOrganisering af eller deltagelse i konference