Lean startup

Erik Stavnsager Rasmussen; Stoyan Tanev

doi:10.1016/B978-0-12-819946-6.00003-5

Lean startup

Erik Stavnsager Rasmussen^*, Stoyan Tanev

^*Kontaktforfatter

Carleton University

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

Abstract

The risk of launching new products and starting new firms is known to be extremely high. The lean start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a minimum viable product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through several stages to validate the customers' problems, the suggested solution, and the final business model. In other words, the start-up must first nail the problem together with the customers, then develop the solution and test, and then, in the end, scale it to a full-grown business model.

Originalsprog	Engelsk
Titel	Start-up creation : The smart eco-efficient built environment
Redaktører	Fernando Pacheco-Torgal, Erik Rasmussen, Claes Granqvist, Volodymyr Ivanov, Habil Kaklauskas, Stephen Makonin
Forlag	Elsevier
Publikationsdato	maj 2020
Udgave	2.
Sider	41-58
Kapitel	3
ISBN (Trykt)	9780128199466
ISBN (Elektronisk)	9780128199473
DOI	https://doi.org/10.1016/B978-0-12-819946-6.00003-5
Status	Udgivet - maj 2020

Navn	Woodhead Publishing Series in Civil and Structural Engineering
Vol/bind	66
ISSN	2052-4714

Dokumenter og links

10.1016/B978-0-12-819946-6.00003-5

SDU link

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1 Monografi

Start-up creation: the smart eco-efficient built environment
Pacheco-Torgal, F. (Redaktør), Rasmussen, E. S. (Redaktør), Granqvist, C.-G. (Redaktør), Ivanov, V. (Redaktør), Kaklauskas, H. (Redaktør) & Makonin, S. (Redaktør), 2020, 2. udg. Woodhead Publishing. 450 s. (Woodhead Publishing Series in Civil and Structural Engineering, Bind 66).
Publikation: Bog/rapport › Monografi › Forskning › peer review

Citationsformater

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Lean startup. / Rasmussen, Erik Stavnsager; Tanev, Stoyan.
Start-up creation: The smart eco-efficient built environment. red. / Fernando Pacheco-Torgal; Erik Rasmussen; Claes Granqvist; Volodymyr Ivanov; Habil Kaklauskas; Stephen Makonin. 2. udg. Elsevier, 2020. s. 41-58 (Woodhead Publishing Series in Civil and Structural Engineering, Bind 66).

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

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AB - The risk of launching new products and starting new firms is known to be extremely high. The lean start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a minimum viable product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through several stages to validate the customers' problems, the suggested solution, and the final business model. In other words, the start-up must first nail the problem together with the customers, then develop the solution and test, and then, in the end, scale it to a full-grown business model.

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KW - Product development process

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Lean startup

Abstract

Dokumenter og links

SDU link

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Start-up creation: the smart eco-efficient built environment

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