Lean start-up

Making the start-up more successful

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

Resumé

The risk of launching new products and starting new firms is known to be extremely high. The Lean Start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a Minimum Viable Product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through a number of stages with the purpose of validating the customers’ problems, the suggested solution and the final business model. In other words: The start-up must first nail the problem together with the customers, then develop the solution and test, and then in the end scale it to a full-grown business model.
OriginalsprogEngelsk
TitelStart-Up Creation : The Smart Eco-efficient Built Environment
RedaktørerFernando Pacheco-Torgal, Erik Rasmussen, Claes-Goran Granqvist, Volodymyr Ivanov, Arturas Kaklauskas, Stephen Makonin
Antal sider18
Vol/bind66
Udgivelses stedDuxford, UK
ForlagWoodhead Publishing
Publikationsdato2016
Sider39-56
Kapitel3
ISBN (Trykt)978-0-08-100546-0
ISBN (Elektronisk)978-0-08-100549-1
StatusUdgivet - 2016
NavnWoodhead Publishing Series in Civil and Structural Engineering
Nummer66

Fingeraftryk

Start-up
Business model
New firms
New products
Evaluation

Citer dette

Rasmussen, E. S., & Tanev, S. (2016). Lean start-up: Making the start-up more successful. I F. Pacheco-Torgal, E. Rasmussen, C-G. Granqvist, V. Ivanov, A. Kaklauskas, & S. Makonin (red.), Start-Up Creation : The Smart Eco-efficient Built Environment (Bind 66, s. 39-56). Duxford, UK: Woodhead Publishing. Woodhead Publishing Series in Civil and Structural Engineering, Nr. 66
Rasmussen, Erik Stavnsager ; Tanev, Stoyan. / Lean start-up : Making the start-up more successful. Start-Up Creation : The Smart Eco-efficient Built Environment. red. / Fernando Pacheco-Torgal ; Erik Rasmussen ; Claes-Goran Granqvist ; Volodymyr Ivanov ; Arturas Kaklauskas ; Stephen Makonin. Bind 66 Duxford, UK : Woodhead Publishing, 2016. s. 39-56 (Woodhead Publishing Series in Civil and Structural Engineering; Nr. 66).
@inbook{3f076c2d44da4473baa434e8995fd4f1,
title = "Lean start-up: Making the start-up more successful",
abstract = "The risk of launching new products and starting new firms is known to be extremely high. The Lean Start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a Minimum Viable Product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through a number of stages with the purpose of validating the customers’ problems, the suggested solution and the final business model. In other words: The start-up must first nail the problem together with the customers, then develop the solution and test, and then in the end scale it to a full-grown business model.",
keywords = "Lean Start-up, Lean and Global Start-up, Minimum Viable Product, Pivot, Customer Feed-back, Entrepreneurship, Business Model Development, Product Development Process",
author = "Rasmussen, {Erik Stavnsager} and Stoyan Tanev",
year = "2016",
language = "English",
isbn = "978-0-08-100546-0",
volume = "66",
pages = "39--56",
editor = "Pacheco-Torgal, {Fernando } and Erik Rasmussen and Granqvist, {Claes-Goran } and Volodymyr Ivanov and Arturas Kaklauskas and Stephen Makonin",
booktitle = "Start-Up Creation",
publisher = "Woodhead Publishing",

}

Rasmussen, ES & Tanev, S 2016, Lean start-up: Making the start-up more successful. i F Pacheco-Torgal, E Rasmussen, C-G Granqvist, V Ivanov, A Kaklauskas & S Makonin (red), Start-Up Creation : The Smart Eco-efficient Built Environment. bind 66, Woodhead Publishing, Duxford, UK, Woodhead Publishing Series in Civil and Structural Engineering, nr. 66, s. 39-56.

Lean start-up : Making the start-up more successful. / Rasmussen, Erik Stavnsager; Tanev, Stoyan.

Start-Up Creation : The Smart Eco-efficient Built Environment. red. / Fernando Pacheco-Torgal; Erik Rasmussen; Claes-Goran Granqvist; Volodymyr Ivanov; Arturas Kaklauskas; Stephen Makonin. Bind 66 Duxford, UK : Woodhead Publishing, 2016. s. 39-56 (Woodhead Publishing Series in Civil and Structural Engineering; Nr. 66).

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

TY - CHAP

T1 - Lean start-up

T2 - Making the start-up more successful

AU - Rasmussen, Erik Stavnsager

AU - Tanev, Stoyan

PY - 2016

Y1 - 2016

N2 - The risk of launching new products and starting new firms is known to be extremely high. The Lean Start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a Minimum Viable Product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through a number of stages with the purpose of validating the customers’ problems, the suggested solution and the final business model. In other words: The start-up must first nail the problem together with the customers, then develop the solution and test, and then in the end scale it to a full-grown business model.

AB - The risk of launching new products and starting new firms is known to be extremely high. The Lean Start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a Minimum Viable Product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through a number of stages with the purpose of validating the customers’ problems, the suggested solution and the final business model. In other words: The start-up must first nail the problem together with the customers, then develop the solution and test, and then in the end scale it to a full-grown business model.

KW - Lean Start-up

KW - Lean and Global Start-up

KW - Minimum Viable Product

KW - Pivot

KW - Customer Feed-back

KW - Entrepreneurship

KW - Business Model Development

KW - Product Development Process

UR - http://store.elsevier.com/Start-Up-Creation/isbn-9780081005460/

M3 - Book chapter

SN - 978-0-08-100546-0

VL - 66

SP - 39

EP - 56

BT - Start-Up Creation

A2 - Pacheco-Torgal, Fernando

A2 - Rasmussen, Erik

A2 - Granqvist, Claes-Goran

A2 - Ivanov, Volodymyr

A2 - Kaklauskas, Arturas

A2 - Makonin, Stephen

PB - Woodhead Publishing

CY - Duxford, UK

ER -

Rasmussen ES, Tanev S. Lean start-up: Making the start-up more successful. I Pacheco-Torgal F, Rasmussen E, Granqvist C-G, Ivanov V, Kaklauskas A, Makonin S, red., Start-Up Creation : The Smart Eco-efficient Built Environment. Bind 66. Duxford, UK: Woodhead Publishing. 2016. s. 39-56. (Woodhead Publishing Series in Civil and Structural Engineering; Nr. 66).