@inbook{e860a22a063942eca2db8d42cb5268a6,
title = "Landskendte forbrugerm{\ae}rker fra Odense: jagten p{\aa} loyale forbrugere",
author = "Madsen, {Tage Koed} and Jesper Strandskov",
year = "2024",
month = nov,
day = "17",
language = "Dansk",
isbn = "978-87-90113-08-7",
volume = "34",
series = "Odensebogen (Year)",
publisher = "Byhistorisk Udvalg Odense",
pages = "155--172",
editor = "Johansen, {Hans Chr. } and Jeppe Nevers and Steen Ousager and J{\o}rgen Thomsen and Johnny W{\o}llek{\ae}r",
booktitle = "Odensebogen 2025",
}