Karl Polanyi

Whence the Marketing Mind?

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

Resumé

What are the origins of the marketing mind? In this introductory quotation Polanyi suggests that it springs from a specifi c type of economy that diffused in nineteenth century processes of industrialization that swept the world. As such, the marketing mind is a recent historic phenomenon; this quotation seems to tell us. Rather than representing the vanguard of history, the marketing mind, the quotation also seems to tell us, is a “formidable obstacle” that possibly inhibits us from seeing how economy and sociality – our “livelihood” – potentially might be organized differently. In this chapter I will attempt to unfold Polanyi’s reasoning for being able to make such a proposition.
OriginalsprogEngelsk
TitelCanonical Authors in Consumption Theory
RedaktørerSøren Askegaard, Benoît Heilbrunn
Udgivelses stedLondon
ForlagRoutledge
Publikationsdato2018
Sider34-39
Kapitel5
ISBN (Trykt)9781138648968, 9781138648975
ISBN (Elektronisk)9781315626093
DOI
StatusUdgivet - 2018

Fingeraftryk

Marketing
Quotation
Economy
Sociality
Livelihoods
Industrialization
Vanguard
Historic
History

Citer dette

Kjeldgaard, D. (2018). Karl Polanyi: Whence the Marketing Mind? I S. Askegaard, & B. Heilbrunn (red.), Canonical Authors in Consumption Theory (s. 34-39). London: Routledge. https://doi.org/10.4324/9781315626093-5
Kjeldgaard, Dannie. / Karl Polanyi : Whence the Marketing Mind?. Canonical Authors in Consumption Theory. red. / Søren Askegaard ; Benoît Heilbrunn. London : Routledge, 2018. s. 34-39
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Kjeldgaard, D 2018, Karl Polanyi: Whence the Marketing Mind? i S Askegaard & B Heilbrunn (red), Canonical Authors in Consumption Theory. Routledge, London, s. 34-39. https://doi.org/10.4324/9781315626093-5

Karl Polanyi : Whence the Marketing Mind? / Kjeldgaard, Dannie.

Canonical Authors in Consumption Theory. red. / Søren Askegaard; Benoît Heilbrunn. London : Routledge, 2018. s. 34-39.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

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Kjeldgaard D. Karl Polanyi: Whence the Marketing Mind? I Askegaard S, Heilbrunn B, red., Canonical Authors in Consumption Theory. London: Routledge. 2018. s. 34-39 https://doi.org/10.4324/9781315626093-5