Juggling with network prospects and conflicts

Moderation and brokerage as tools to overcome managerial challenges in value-adding webs

Susanne Gretzinger, Birgit Leick

    Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

    Resumé

    Innovation-based collaboration offers not only benefits in terms of value co-creation, but is also associated with major conflicts arising for various reasons. Firm-specific knowledge that constitutes the core competencies of notably small enterprises to build competitive advantage in the global market place collides with the need to develop knowledge bases and upgrade capabilities to innovate in collaborative networks. As a consequence, network asymmetries and emerging risks of networking reduce the chances to jointly create value. The present paper studies this context and highlights both the need and power of moderation and brokerage as appropriate tools for network managers to handle such conflicts. Using a case study of an innovation- and knowledge-based Danish windmill network, the paper investigates the prospects and conflicts in the process of value co-creation in a network context. The case analysis finds that a network management can act as a gatekeeper to connect diverse, and partly overlapping, subgroups of a wider network to handle conflicts and enhance value co-creation based on learning processes at the micro-level. The study is validated against recent empirical findings on these inter-related topics and also points out to the fact that moderation and brokerage can work as managerial tools notably in highly dynamic environments. However, low awareness on the part of the partaking firms for the potential of brokerage and power distance between the members are important problems associated with brokerage-based value creation at the network level.
    OriginalsprogEngelsk
    Publikationsdato3. dec. 2015
    Antal sider33
    StatusUdgivet - 3. dec. 2015
    BegivenhedInternational conference on ECONOMICS AND MANAGEMENT OF NETWORKS - Faculty of Economic and Management Sciences (EMS), University of the Western Cape , Cape Town, Sydafrika
    Varighed: 3. dec. 20155. dec. 2015
    Konferencens nummer: 7th

    Konference

    KonferenceInternational conference on ECONOMICS AND MANAGEMENT OF NETWORKS
    Nummer7th
    LokationFaculty of Economic and Management Sciences (EMS), University of the Western Cape
    LandSydafrika
    ByCape Town
    Periode03/12/201505/12/2015

    Fingeraftryk

    Moderation
    Brokerage
    World Wide Web
    Innovation
    Co-creation of value
    Value co-creation
    Overlapping
    Managers
    Value creation
    Competitive advantage
    Asymmetry
    Networking
    Small enterprises
    Power distance
    Gatekeeper
    Collaborative networks
    Global market
    Core competencies
    Learning process
    Knowledge base

    Citer dette

    Gretzinger, S., & Leick, B. (2015). Juggling with network prospects and conflicts: Moderation and brokerage as tools to overcome managerial challenges in value-adding webs. Afhandling præsenteret på International conference on ECONOMICS AND MANAGEMENT OF NETWORKS, Cape Town, Sydafrika.
    Gretzinger, Susanne ; Leick, Birgit. / Juggling with network prospects and conflicts : Moderation and brokerage as tools to overcome managerial challenges in value-adding webs. Afhandling præsenteret på International conference on ECONOMICS AND MANAGEMENT OF NETWORKS, Cape Town, Sydafrika.33 s.
    @conference{38b0cb7114074788a075b170457bec15,
    title = "Juggling with network prospects and conflicts: Moderation and brokerage as tools to overcome managerial challenges in value-adding webs",
    abstract = "Innovation-based collaboration offers not only benefits in terms of value co-creation, but is also associated with major conflicts arising for various reasons. Firm-specific knowledge that constitutes the core competencies of notably small enterprises to build competitive advantage in the global market place collides with the need to develop knowledge bases and upgrade capabilities to innovate in collaborative networks. As a consequence, network asymmetries and emerging risks of networking reduce the chances to jointly create value. The present paper studies this context and highlights both the need and power of moderation and brokerage as appropriate tools for network managers to handle such conflicts. Using a case study of an innovation- and knowledge-based Danish windmill network, the paper investigates the prospects and conflicts in the process of value co-creation in a network context. The case analysis finds that a network management can act as a gatekeeper to connect diverse, and partly overlapping, subgroups of a wider network to handle conflicts and enhance value co-creation based on learning processes at the micro-level. The study is validated against recent empirical findings on these inter-related topics and also points out to the fact that moderation and brokerage can work as managerial tools notably in highly dynamic environments. However, low awareness on the part of the partaking firms for the potential of brokerage and power distance between the members are important problems associated with brokerage-based value creation at the network level.",
    keywords = "Value Co-Creation, Value Adding Web, Moderation, Brokerage",
    author = "Susanne Gretzinger and Birgit Leick",
    year = "2015",
    month = "12",
    day = "3",
    language = "English",
    note = "International conference on ECONOMICS AND MANAGEMENT OF NETWORKS, EMNet ; Conference date: 03-12-2015 Through 05-12-2015",

    }

    Gretzinger, S & Leick, B 2015, 'Juggling with network prospects and conflicts: Moderation and brokerage as tools to overcome managerial challenges in value-adding webs' Paper fremlagt ved International conference on ECONOMICS AND MANAGEMENT OF NETWORKS, Cape Town, Sydafrika, 03/12/2015 - 05/12/2015, .

    Juggling with network prospects and conflicts : Moderation and brokerage as tools to overcome managerial challenges in value-adding webs. / Gretzinger, Susanne ; Leick, Birgit.

    2015. Afhandling præsenteret på International conference on ECONOMICS AND MANAGEMENT OF NETWORKS, Cape Town, Sydafrika.

    Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

    TY - CONF

    T1 - Juggling with network prospects and conflicts

    T2 - Moderation and brokerage as tools to overcome managerial challenges in value-adding webs

    AU - Gretzinger, Susanne

    AU - Leick, Birgit

    PY - 2015/12/3

    Y1 - 2015/12/3

    N2 - Innovation-based collaboration offers not only benefits in terms of value co-creation, but is also associated with major conflicts arising for various reasons. Firm-specific knowledge that constitutes the core competencies of notably small enterprises to build competitive advantage in the global market place collides with the need to develop knowledge bases and upgrade capabilities to innovate in collaborative networks. As a consequence, network asymmetries and emerging risks of networking reduce the chances to jointly create value. The present paper studies this context and highlights both the need and power of moderation and brokerage as appropriate tools for network managers to handle such conflicts. Using a case study of an innovation- and knowledge-based Danish windmill network, the paper investigates the prospects and conflicts in the process of value co-creation in a network context. The case analysis finds that a network management can act as a gatekeeper to connect diverse, and partly overlapping, subgroups of a wider network to handle conflicts and enhance value co-creation based on learning processes at the micro-level. The study is validated against recent empirical findings on these inter-related topics and also points out to the fact that moderation and brokerage can work as managerial tools notably in highly dynamic environments. However, low awareness on the part of the partaking firms for the potential of brokerage and power distance between the members are important problems associated with brokerage-based value creation at the network level.

    AB - Innovation-based collaboration offers not only benefits in terms of value co-creation, but is also associated with major conflicts arising for various reasons. Firm-specific knowledge that constitutes the core competencies of notably small enterprises to build competitive advantage in the global market place collides with the need to develop knowledge bases and upgrade capabilities to innovate in collaborative networks. As a consequence, network asymmetries and emerging risks of networking reduce the chances to jointly create value. The present paper studies this context and highlights both the need and power of moderation and brokerage as appropriate tools for network managers to handle such conflicts. Using a case study of an innovation- and knowledge-based Danish windmill network, the paper investigates the prospects and conflicts in the process of value co-creation in a network context. The case analysis finds that a network management can act as a gatekeeper to connect diverse, and partly overlapping, subgroups of a wider network to handle conflicts and enhance value co-creation based on learning processes at the micro-level. The study is validated against recent empirical findings on these inter-related topics and also points out to the fact that moderation and brokerage can work as managerial tools notably in highly dynamic environments. However, low awareness on the part of the partaking firms for the potential of brokerage and power distance between the members are important problems associated with brokerage-based value creation at the network level.

    KW - Value Co-Creation

    KW - Value Adding Web

    KW - Moderation

    KW - Brokerage

    M3 - Paper

    ER -

    Gretzinger S, Leick B. Juggling with network prospects and conflicts: Moderation and brokerage as tools to overcome managerial challenges in value-adding webs. 2015. Afhandling præsenteret på International conference on ECONOMICS AND MANAGEMENT OF NETWORKS, Cape Town, Sydafrika.