Jockeying for a position in a business network in motion: Cases from advertising industry

Per Vagn Freytag, Ann Højbjerg Clarke, Antonella La Rocca, Snehota Ivan

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelIMP proceedings 2014 Bordeaux
Antal sider22
ForlagIMP
Publikationsdato2014
StatusUdgivet - 2014
BegivenhedThe 30th Annual Industrial Marketing and Purchasing Conference - KEDGE Business School, Bordeaux, Frankrig
Varighed: 2. sep. 20146. sep. 2014
Konferencens nummer: 30

Konference

KonferenceThe 30th Annual Industrial Marketing and Purchasing Conference
Nummer30
LokationKEDGE Business School
LandFrankrig
ByBordeaux
Periode02/09/201406/09/2014

Citer dette

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title = "Jockeying for a position in a business network in motion: Cases from advertising industry",
author = "Freytag, {Per Vagn} and Clarke, {Ann H{\o}jbjerg} and {La Rocca}, Antonella and Snehota Ivan",
year = "2014",
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booktitle = "IMP proceedings 2014 Bordeaux",
publisher = "IMP",

}

Freytag, PV, Clarke, AH, La Rocca, A & Ivan, S 2014, Jockeying for a position in a business network in motion: Cases from advertising industry. i IMP proceedings 2014 Bordeaux. IMP, The 30th Annual Industrial Marketing and Purchasing Conference, Bordeaux, Frankrig, 02/09/2014.

Jockeying for a position in a business network in motion : Cases from advertising industry. / Freytag, Per Vagn; Clarke, Ann Højbjerg; La Rocca, Antonella; Ivan, Snehota.

IMP proceedings 2014 Bordeaux. IMP, 2014.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

TY - GEN

T1 - Jockeying for a position in a business network in motion

T2 - Cases from advertising industry

AU - Freytag, Per Vagn

AU - Clarke, Ann Højbjerg

AU - La Rocca, Antonella

AU - Ivan, Snehota

PY - 2014

Y1 - 2014

M3 - Article in proceedings

BT - IMP proceedings 2014 Bordeaux

PB - IMP

ER -